Creating Your Own Start-Up with Ariel Kayes of Parachute

WP Sized headshot

As a generalist, Ariel dabbled in many different career paths, before settling into advertising. After a few years, she decided she wanted to do something more entrepreneurial, like working at a start-up, but instead she found herself desiring to start a company. So she quit her job. 

Today, we sit down with Ariel Kaye, founder of Parachute, a brand that offers premium linen essentials. She shares why she quit her job quickly, a lot of advice on raising capital, the type of podcast marketing she prefers, and so much more. 

“So I had my ‘Aha moment’ about home and design and these blogs and or the blog that I was working on and the shopping and the designing and helping friends and like what if I could merge my interest in building brands and connecting with customers and you know, having these deep relationships, but also with home?” – Ariel Kaye

If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

This week’s takeaways from Entreprenista:

  • Ariel tells us about her background (1:47)
  • Ariel shares why she quit her job so early and if she recommends it (4:53)
  • Ariel gives advice on raising capital in nontraditional ways (8:35)
  • Ariel reminisces on the day she launched the site and went live (13:32)
  • Ariel discusses her thoughts on marketing through podcasts (19:11)
  • Ariel shares about the evolution of her team and how she goes about hiring (22:20)
  • Ariel gives us her learning lessons of raising capital (27:26)
  • Rapid fire questions (34:40)
  • Ariel keeps it real on how she manages motherhood while running a business (36:00)
  • What being an Entreprenista means to Ariel (39:49)

Resources Mentioned:

Our Favorite Quotes:

  • “The other thing I think, is just like founders are so almost like, across the board, they’re all so type A, and perfectionist, and have such high standards.” – Ariel Kaye
  • “Asking for questions and asking for help is a superpower.” – Ariel Kaye
  • “If someone asks you the question about ‘how do you have balance?’ just like don’t answer, it’s a, it’s not worth it. It’s not real.” – Ariel Kaye

Connect with Ariel Kayes:

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Become An Entreprenista!

Thanks for tuning into this week’s episode of The Entreprenista Podcast – the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

Share it!

Posted in
Tags

Leave a Comment





Marine Turned Chef Joanne Thomas Shares About Her Cooking Career and Business

Hi, Joanne! Please share a brief introduction about yourself and your business: Hi! I’m Chef Joanne Thomas, a world-renowned culinary artist known for exceptional skills, creative flair, and dedication to the art of cooking. With a career spanning decades, I’ve curated a collection of custom-blended spices, gourmet butters, and other culinary delights that cater to…

Joanie French On Her Business That Creates Unforgettable Experiences Through Nature

Hi, Joanie! Please share a brief introduction about yourself and your business: Hey there! I’m Joanie, the creative mind behind Harmony Escape Experiences. Based in Winnipeg, Manitoba, I’m passionate about crafting unforgettable moments through personalized events. As an Office Administrator by day and an aspiring entrepreneur always, I’m on a mission to create harmonious and…

U.S. Navy Vet Natasha Norris On Her Chemical-Free Skincare

Hi, Natasha! Please share a brief introduction about yourself and your business: I’m Natasha Norris, Owner of Skincare by CMG. Last year I retired after 26 years of public service, proudly serving in the U.S. Navy. I started in the beauty industry in 2013 with a multibillion-dollar cosmetics brand, based in Dallas, Texas. The discipline,…

Demystifying the Health Insurance Industry with Dr. Noor Ali

“Show up dressed as your next level self. So, whoever that ‘her’ is that you’re projecting—whether that’s five years or 10 years—show up as her. Embodying her, not just dressed as her… Proving to yourself like, ‘Hey, I just did it 10 years before I thought that I could do it.’” When Dr. Noor Ali…

Reinventing Yourself and Your Business With Lori Harder

“Expose all of the elephants in the room. We just try to hide them… We’re trying to throw our skirt up over the elephant… I have gone into everything. It’s been a superpower. I’m like, ‘Here’s the elephant. Here’s the elephant. Here’s the elephant. Yes, I’m new at this. Yes, you might be afraid of…

Stephanie Purzycki Combines Design Services With Her Innovative Offering

Hi, Stephanie! Please share a brief introduction about yourself and your business: I’m Stephanie Purzycki, the Founder and Creative Principal of The Finish, a unique offering that provides the services of a professional interior designer, one hour at a time. At The Finish, we combine traditional design services with e-design—unlike traditional design services, there are…

Born Entrepreneur Viri Maldonado On Her Booming PR Agency

Hi, Viri! Please share a brief introduction about yourself and your business: Hi, My name is Viri Maldonado, founder of Social Click PR, from Houston, TX. I am a first-generation Mexican-American. Both of my parents immigrated to the United States from Mexico in search of a better life. I like to say that I am…

How to Legally Protect Your Business with Lauren Bercuson

“In the beginning, if you don’t have a team or a system or community around you, it’s very easy to feel lost. There are these amazing communities out there for amazing female founders that will really help guide and support you. So, the greatest lesson I learned pretty quickly was that you’re never alone. Or,…

Innovating Clean Hair Care with Nadine Ramos

“It’s not just about selling your products anymore. You need to know how your products work, you need to know what you’re putting out there, and you need to be the expert at it so that you can educate your consumer. That also builds trust, so it’s like, ‘Okay, she did the work. She has…

Nina Smith Fights Period Stigmas With Fri Period Sustainable Underwear

Hi, Nina! Please share a brief introduction about yourself and your business: Hi! I’m Nina Smith. I started Fri Period because I’m on a mission to make periods better—for our customers, for our planet, and for those who can’t afford to be our customers. We offer a range of sustainable period underwear made in the…

Marketing Guru Debbie Oster On Her Inspirational Career Journey

Hi, Debbie! Please share a brief introduction about yourself and your business: Hi, I’m Debbie! With over 12 years of marketing experience, I have developed a deep understanding of how to create and execute effective marketing strategies that drive business growth. As a co-founder and the Chief Marketing Officer at Entrepreneur’s Edge, I help small…

Formulating Beauty Business Success with Emilie Mascarell

“It’s a crowded space. It’s expensive. It takes time. And not everybody is an overnight success. So, I think it’s important to know how to play with the rules of the game and how to set yourself in a way that is really going to differentiate you and… is going to serve you. I want…

Redefining the Culinary Industry with Aishwarya Iyer

“Nothing lasts forever, we’re all gonna die. It’s all very short. So, having that perspective kind of makes you say, ‘We’re not around for that long, we probably should make the most of it and be happy.’” In this episode of Entreprenista, we sat down with Aishwarya Iyer, founder and CEO of Brightland, a stylish…

Celebrating Our Founders For International Women’s Day

On March 8, 1857, in New York City, female textile workers marched in protest of unfair working conditions and unequal rights for women. Calling for shorter workdays and fair wages, this was one of the first organized strikes by working women. Also on this date in 1908, women workers in the needle trades marched through…

Superstar Michelle Cooper Speaks About Her Financial Mentorship Business

Hi, Michelle! Please share a brief introduction about yourself and your business: I’m Michelle Cooper, a Business Mentor, Author, Podcast Host, and International Speaker. What began as a journey of self-awareness and healing has boomed into over a million-dollar business empire with a mission to shift the trajectory of wealth, one entrepreneur at a time.…