Carly was living the LinkedIn dream as a financial analyst for Goldman Sachs until all-nighters at work with no time to truly nourish her mind, body, and spirit became the new normal that doubled as a wake-up call. As someone who navigated the difficulties of an autoimmune condition from a young age, Carly created the product she couldn't find but needed the most. Carly believed in her unique vision so fiercely, it led her to discover the key to experiencing a full recovery using the very product that would facilitate the growth of her now booming business. Not to mention, she did it all while saving the bees.
Today, we sit down with Carly Stein-Kremer, the founder and CEO of Beekeepers Naturals, a leading holistic wellness product line in North America that offers a better way to feel better and cleaner alternatives to the traditional medicine cabinet. Carly shares valuable information with us about how her unique hobby helped create the mission behind her business, she provides a fascinating crash course behind her secret ingredient Propolis, discloses her process for scaling a product-based business, her secret to building a great team, why she believes the individual with the calmest nervous system always win, and so much more!
“I had to keep building myself up because I didn't really have anyone that totally understood what I was doing. I think that skill set of just cultivating resilience and leaning on yourself. That is what carries me today. It carries me through fundraisers, and it carries me through any challenges I have.” - Carly Stein-Kremer
If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
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This episode was made possible by our friends at Square, who are passionate about empowering women to Just Get Started with their business idea. Square is offering Entreprenista listeners 20% off your first POS hardware device. Click here for more.
If you’re looking to take your business to the next level:
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Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.
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Hosts
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer is an accomplished entrepreneur, investor, podcast host, and advocate for women founders. As Co-Founder and CEO of Socialfly, a social-first digital agency launched in 2012 and acquired in 2024, she has helped shape the industry with innovative strategies. She co-founded the Entreprenista League, a community for women founders, offering essential resources and support for all stages of business growth. Courtney’s entrepreneurial journey and business insights have been highlighted in top publications like Entrepreneur.com, Bloomberg, and Forbes.
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Highlights
- Carly reflects on the journey from leaving her job to running her company full-time 2:11
- Carly shares her first steps towards building her business full-time 5:37
- The first product Carly created 6:22
- How Carly manufactured her product in the early days 8:03
- Carly provides a Propolis 101 9:11
- Carly discusses how her company has been able to support the bee community 11:19
- Carly walks through the evolution of her business tools 13:56
- Carly discusses the mistakes that gave her the most wisdom 18:06
- Carly explains why keeping calm is so important as a leader21:51
- Carly discusses her leadership style and her ideal team member 24:18
- The importance of checking in with yourself and celebrating the little wins 29:36
- Carly shares her advice on impactful marketing strategies 32:43
- Where Carly focused her marketing efforts when she was first getting started 35:28
- Carly explains how she navigated getting her products in Farmer's Market 38:06
- Carly's favorite tools for collecting payments and running business operations 40:27
- Carly reflects on the craziest moment of her entrepreneurial career 44:30
- Carly shares her 3 tips for founders that are attempting to raise capital right now 46:36
- What being an Entreprenista means to Carly 47:56
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