Creating a Meal-Kit Revolution with Ooshma Garg

“[You’re] spending money and growing not at a sustainable pace, but at this hyper-accelerated pace in order to rapidly take up market share and drown out competitors. When you keep raising money to do that, you keep giving more and more people big chunks of your business. The only way it works is if you have a little bit of luck, but also great execution, the ability to fundraise, and a great product. Then you actually become that unicorn because then the pie is big enough for everybody.”

In this episode of Entreprenista, we sat down with Ooshma Garg, founder and CEO of gourmet meal kit service Gobble. After experiencing the challenges of maintaining a healthy diet while running her first startup in college, Ooshma realized the importance of quick and easy home cooked meals for busy people. Her ability to identify and address consumer needs, coupled with a deep understanding of market fit has led Gobble to major success culminating in a strategic acquisition that’s allowed her to continue guiding and expanding the company’s vision. Tune in to hear how Ooshma’s college days at Stanford shaped her success, her experience raising capital for the first time, and how she has leaned on advice from other CEOs and founders during tumultuous times in business. She also talks about navigating the M&A process through strategic planning and reveals her biggest business secrets. 

We talked about:  

• How Ooshma’s entrepreneurial spirit first expressed itself via Beanie Babies (02:22)
• Embracing the lack of hierarchy in start-up culture (04:23)
• The biggest lessons Ooshma learned from her first business (09:46)
• How Gobble scaled to $6 million in revenue in its first year (19:03)
• The pros and cons of direct mail marketing (23:16)
• The emotional experience of the acquisition process (35:09)

Connect with Ooshma

• Instagram
• Gobble

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