Crafting Your Way from Maker to Business Magnate with Jaime Schmidt of Schmidt’s Naturals

Jaime headshot 2

Entrepreneur and investor, Jaime Schmidt, is the founder of Schmidt’s Naturals, the natural personal care brand she started in her kitchen that was later acquired by Unilever. Known for bringing natural personal care products to the mainstream market, Jaime led Schmidt’s Natural’s growth into a global household brand sold in over 30 countries and 30,000 retailers. Jaime shares her entrepreneurial journey in her book Supermaker: Crafting Business on Your Own Terms. Since the breakthrough of Schmidt’s Naturals, Jaime has been enabling other entrepreneurs to bring their vision into reality by investing in women and people of color through her inclusive investment firm, Color.

Jaime joins us today to discuss how she approached her venture one day at a time and to share what she learned from her transition from being a solo founder to being part of the Unilever family. She explains why going to market without a perfect product is feasible and reveals her biggest takeaways from the supply sourcing and wholesaling processes. She also underscores why a lack of fear is a priceless advantage in starting your business and highlights the importance of diversity and inclusion when financially supporting underrepresented entrepreneurs.

“It’s important to know what you’re getting into when starting a business, but obsessing over every detail can be an obstacle. Trust your intuition, listen to your customers, and embrace every opportunity.” – Jaime Schmidt

This week on the Entreprenista Podcast:

  • How a hobby Jaime started in her kitchen became a personal care company
  • The steps Jaime took after realizing the business opportunity in her home-made personal care products
  • Why Jaime is a proponent of bootstrapping and not bringing in capital if it’s not needed
  • The challenges of bootstrapping and how Jaime made her first hire
  • Jaime’s product development process and how she sourced suppliers for her ingredients
  • Building loyalty and connection and why it’s important to be upfront with customers
  • How Schmidt’s Naturals got into large retailers like Target and Walmart
  • The value of working with a broker and how Jaime found the first production space for her company
  • Why paying employees is one of the trickiest parts of running a bootstrap business
  • The reason Jaime didn’t outsource manufacturing at first and how she grew her company without an official business plan
  • Giving up control and other things Jaime had to learn as she moved to Unilever
  • Putting diversity at the forefront of funding companies
  • Jaime’s mentorship role in Going Public and how long it took her to write Supermaker
  • What Jaime wishes she knew when she first started her business
  • Why entrepreneurs shouldn’t get hung up on credentials, and other tips on pitching to investors

Our Favorite Quotes:

  • “Bootstrapping means recycling profits back into the business and being conscious about how you spend your dollars.” – Jaime Schmidt
  • “Once you feel like your product is ‘good enough,’ get it out there because it’s still going to evolve.” – Jaime Schmidt
  • “Sometimes, the less you know, the better equipped you are. If I had known back then what I know now, I think I would have been too scared to start.” – Jaime Schmidt

Connect with Jaime Schmidt:

Join the Entreprenista League!

Hey Entreprenistas! We’re launching the Entreprenista League, our very own members platform and community just for you!

We listened to your feedback and the support you’re looking for to start and build your business, and we’re here to provide you with all of the resources you’ll need!

As part of the Entreprenista League, you’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day. You’ll find special discounts on business products and solutions, exclusive content, private events, and the opportunity to have your story featured on our website and social channels!

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

Join the Entreprenista league today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Be the Best Dressed on Zoom…and the Most Comfortable

Entreprenistas – it’s time to look professional and feel comfortable while working from home. 

Introducing WorkRobe – the WFH-ready robes designed to help you be the best dressed professional on Zoom…and the most comfortable.

Gone are the days of wasting time trying to find the perfect outfit to wear on Zoom, only to change back into loungewear the second your meeting ends. The WorkRobe robe means business! With the look of a professional robe on the top, no one on Zoom will ever know you’re wearing a robe.

If you’re ready to start looking great and feeling comfortable at your next Zoom meeting, head over to www.myworkrobe.com to order your Workrobe today. Enter code Entreprenista15 to receive 15% off your first order.

Say “Hello!” To DigiCards™

Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost?

If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun.

Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat.

Start your next virtual meeting with DigiCards – the virtual meeting cards for entreprenistas.

To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista10 to receive 10% off your first order.

Become An Entreprenista!

Thanks for tuning into this week’s episode of The Entreprenista Podcast – the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

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