Conquering Financial Trauma with Alejandra Rojas

May 14, 2024

“We learn the financial services, we learn what is in that system. We don’t learn about our relationship with money. We don’t learn about our relationship with success. We didn’t learn anything that has to do with the emotional and mindset side of money. You might know the instruments, you may know the old literacy that you want. But if you’re lacking this other part, it’s never going to work.”

Alejandra Rojas is an Entreprenista League member and a finance professional who specialized in financial trauma. Alejandra’s interest in finance started at a young age when she would help her parents, who were both accountants, with their work. She then went on to earn a specialized diploma in Bookkeeping in high school before going on to receive a Bachelor’s degree in International Banking and Finance. Her business, The Money Mindset Hub, was created to guide women entrepreneurs towards financial freedom.

Listen in to our interview with Alejandra to hear how she defines financial trauma, the creation of the M.E.S.S. method, her strategy for guiding clients, and a whole lot more!

We talked about:

The inspiration behind Alejandra’s business (2:49)
What many people who work in finance struggle with (8:19)
The “Money Story” of one of Alejandra’s clients (15:06)
How potential clients can engage with Alejandra (21:56)

Connect with Alejandra:

Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

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