Imagine you were on Shark Tank and made a deal on-air, the deal didn’t work out off-air, but the exposure propelled your business to the next level?For Co-founder/CEO Christine Chang, and her company Glow Recipe—which curates the best natural and effective Korean skincare —that’s her reality. She shares the impact of willpower, the myth of a 15-step beauty regimen, working with your best friend, the concept of hiring slow and firing fast, why she and her co-founder interview every employee, how everything she does is to inspire her daughter and pave the way for the next generation of women.Christine joins Socialfly Co-founder Courtney Spritzer in the MouthMedia Network studios for a conversation about building her company and her journey to success, along with a surprise and a brainstorm.In this episode:
Hosts
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer is an accomplished entrepreneur, investor, podcast host, and advocate for women founders. As Co-Founder and CEO of Socialfly, a social-first digital agency launched in 2012 and acquired in 2024, she has helped shape the industry with innovative strategies. She co-founded the Entreprenista League, a community for women founders, offering essential resources and support for all stages of business growth. Courtney’s entrepreneurial journey and business insights have been highlighted in top publications like Entrepreneur.com, Bloomberg, and Forbes.
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Highlights
- Being on Shark Tank wearing sheet masks, saying no to an offer, and how this “free” consultation helped the business and blew up their customer base
- An “aha moment” about Korean beauty that resulted in a business
- The beginning of Glow Recipe — quitting jobs, cobbling a website, flying to Korea without anything put together, and landing 8 brands
- What it’s like to run a business with your best friend, navigating the extreme highs and lows and dividing up responsibilities
- Attracting a team of personalities, and how hiring has been one of the most challenging things at a startup
- Getting 5,000 people on a waitlist for a watermelon sleeping mask, then selling out on Sephora seven times
- Influencers, social media, marketing, and the importance of being an authentic influencer
- A “face snuggie,” and how #avocauddle resulted in a partnership with a mattress store and education events
- The evolution of the Glow Recipe business model and the concept of “skintertainment”
- Launching another skincare brand Sweet Chef, and rolling it out to Target
- Becoming a discovery destination for skincare
- The moment Christine almost gave up
- The ultimate goal of inspiring her daughter to do what she wants to do
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