Christine Chang of Glow Recipe – Willpower

March 11, 2019
Christine_Chang_headshot

Imagine you were on Shark Tank and made a deal on-air,  the deal didn’t work out off-air, but the exposure propelled your business to the next level? For Co-founder/CEO Christine Chang, and her company Glow Recipe—which curates the best natural and effective Korean skincare —that’s her reality. She shares the impact of willpower, the myth of a 15-step beauty regimen, working with your best friend, the concept of hiring slow and firing fast, why she and her co-founder interview every employee, how everything she does is to inspire her daughter and pave the way for the next generation of women. Christine joins Socialfly Co-founder Courtney Spritzer in the MouthMedia Network studios for a conversation about building her company and her journey to success, along with a surprise and a brainstorm. In this episode:
  • Being on Shark Tank wearing sheet masks, saying no to an offer, and how this “free” consultation helped the business and blew up their customer base
  • An “aha moment” about Korean beauty that resulted in a business
  • The beginning of Glow Recipe —  quitting jobs, cobbling a website, flying to Korea without anything put together, and landing 8 brands
  • What it’s like to run a business with your best friend, navigating the extreme highs and lows and dividing up responsibilities
  • Attracting a team of personalities, and how hiring has been one of the most challenging things at a startup
  • Getting 5,000 people on a waitlist for a watermelon sleeping mask, then selling out on Sephora seven times
  • Influencers, social media, marketing, and the importance of being an authentic influencer
  • A “face snuggie,” and how #avocauddle resulted in a partnership with a mattress store and education events
  • The evolution of the Glow Recipe business model and the concept of “skintertainment”
  • Launching another skincare brand Sweet Chef, and rolling it out to Target
  • Becoming a discovery destination for skincare
  • The moment Christine almost gave up
  • The ultimate goal of inspiring her daughter to do what she wants to do

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