Cheri Moon of SNOOKNUK on building a brand that has a real impact on children and families

Cheri Moon_Blog Header

Describe your business in a few words?

I’ve been a songwriter for many years writing for TV, commercials, myself, other artists and children. I built a company around my children’s brand, SNOOKNUK that creates content, media & products for children and families that teaches kids life lessons, social awareness, and basic hygiene. Not only do we create music and videos, but we provide in-person music circles and entertainment experiences.

What made you take the leap to start your own business?

After writing songs for my own children, I became inspired to develop a brand filled with characters, storylines, curriculum, and products that would make every day into an adventure.

What was your background prior to starting your own business?

I was already a singer/songwriter and had written songs for other companies so I decided to build a company with experiences and products inspired by my own songs.  

Did you always know you wanted to be an entrepreneur?

No, I didn’t really think about being an entrepreneur early on. I was so focused on being an artist, but I do see in my past how I’ve always had it in my will house to be one. I was always full of ideas. I’ve always been an initiator, a self-motivator, and a multi-talker, which I believe are only a few qualities you need to be an entrepreneur.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

I didn’t really have a well-thought-out marketing plan. When I first started, I did trade shows etc. and it was very expensive and not worthwhile. I then decided to go very grassroots and start with private & public schools. Once I felt I had built a community, I opened up a brick & mortar space in the middle of Hollywood, CA. This was by far the most ambitious and challenging plan especially because I did a complete build-out of the space. But it was valuable as it raised the profile of my brand and services tremendously.  

We always learn the most from our mistakes, share a time with us that you made a mistake or had a challenging time in business and what you learned from it?

Having high expenses can be detrimental to a business. It’s very important to keep your overhead and operating costs in check.  

What is the accomplishment you are the most proud of to date?

I am really proud of building a brand that has a real impact on children and families because I know that SNOOKNUK will always be a part of their childhood.

When hiring for your team, what is your go-to interview question? Please share any hiring tips you can share from your experience?

Because we deal with families and small kids, I always asked more in-depth questions when I called references. I needed to know more than whether they were going to be late, I needed to know if I was dealing with a crazy person or not!  Sort of asking if the person ever displayed any psychotic behavior, you really have to dig :-).

How has your business or industry been impacted by the COVID-19 pandemic?

Due to the Pandemic, unfortunately, I had to close the physical location and stop my franchise program I started. That was really devastating. We have continued virtually as much as we can, but it’s definitely not the same.

What’s next for your business? What can we expect to see over the next few years?

Right now I am working on more virtual programming as well as creating content and media that can live on networks and digital platforms. I am developing a SNOOKNUK musical and animated series.

What is the biggest lesson you have learned in 2020?

Just because a curveball has been thrown your way and has knocked you flat doesn’t give you an excuse to stay down. It gives you a reason to think of something better!

What do you know now that you wish you knew when you were first starting your business?

I wish I’d known to start promoting months and months before opening or launching. This gives you a huge advantage. Start promoting before you start producing!

How have you managed to stay grounded this year?

I’ve channeled a lot of my physical energy into working out and staying healthy. I started doing yoga & meditation, which is something new to me. I love it and it’s helped me to stay balanced and positive.

Do you believe in work/life balance? What are some of your best tips?

I have to believe in work/life balance because I have kids. It’s the hardest thing to successfully achieve when you have a family and a career.  

Try to organize your time, so you can work more effectively during work time and relax when you actually have a moment.

Stress can get to even the best of people, but I think we stress more on unnecessary things. “Don’t sweat the small stuff”. (like the book says)  

Try to spend even a small amount of time doing something that absolutely makes you feel like a kid again at least a few times a month. More if you can!

What’s something our audience would be surprised to learn about you?

I think people would be surprised to know that I’ve had dance hits in Europe and #1 hits in the clubs. And my music video for “One More Crazy Summer” was a hit on MTV in Europe.  

What are your top 3 tips to stay productive each day?

  • I’m big on “To-do lists”.
  • Rest.
  • Feed your soul (Do, watch, or read something that inspires you)

What does being an Entreprenista mean to you?

Entreprenista means being a Boss! A woman who loves and thrives off of having her own, being successful, and making thangs happen!

Share it!

Posted in
Tags

Leave a Comment





11 Business Tools Entreprenistas can’t live without

With so many business tools and solutions out there to choose from, we know it can be difficult to decide which to use. Our team asked some incredible Entreprenistas to share their favorite solution with us so that we could provide a round up of trusted tools for you to check out as you begin…

Mara Smith of Inspiro Tequila on breaking into the male-dominated spirits industry

Describe your business in a few words: I am a former attorney, corporate strategist and stay-at-home mom, and the founder of Inspiro Tequila.  I started drinking tequila when I was looking for a clean, gluten-free spirit that fit into my active lifestyle. I searched for a tequila brand that was additive-free with a look, taste…

Kamal Brar of Healthify Tea on maintaining a healthy mindset and lifestyle

Describe your business in a few words: I’m Kamal Brar, Founder of Healthify Tea and Certified Holistic Health Coach specializing in autoimmune conditions and weight loss. Healthify Tea is a result of dissatisfaction and a consequent want to offer a superior, more delicious, fresher tea with focus on its health benefits. Our company is one…

Elisa Molina of COVEDOZA on creating space for underrepresented women

Describe your business in a few words: I am a multi-passionate entrepreneur, a first-time mother, and Founder and CEO of COVEDOZA – an Afro-Latina owned brand created for the passionate feminist with a mission to uplift the voices and artwork of Black, Indigenous and Women of Color (BIWOC) artists via print collaborations.  COVEDOZA creates feminist…

Rachel Johnson of ah.mi on working together to achieve collective success

Describe your business in a few words: ah.mi is a wellness revolution focused on getting healthy for good, by sticking to the basics: greens.water.move.repeat. ah.mi was started out of a desire to get healthy after my second baby.  As a busy corporate lawyer, I found there was no company out there that spoke my language…

How Zoho CRM Helped Entreprenista Sustain Continued Business Growth

When we began researching the best CRM platform for Entreprenista, it became clear that there were many on the market for us to choose from. We wanted something that was going to grow with us, keep us organized, and have good mobile functionality. As we continued to wade through the sea of reviews and websites…

Catalina Escallon and Daniela Guarin of Noodo Studio on bringing ideas to market

Describe your business in a few words: We are Catalina Escallon and Daniela Guarin, a dynamic duo with a serial entrepreneurial spirit. We are Co-Founders of Noodo, an idea accelerator studio, where we cultivate, accelerate and bring ideas to market. We help brands come up with creative solutions for challenges they face like: creating innovative…

Stephanie Riel of Riel Deal Marketing on how building community can impact your business

Describe your business in a few words: RielDeal Marketing is a full-service boutique brand marketing firm. My team and I handle everything from brand strategy (refresh and launch), website development, social media management, paid advertising email marketing and automation to help ensure our clients ideal customer experiences a clear, consistent message….because as I always say…

Ashley Piszek of MISS SWISS on generating quick growth and expansion in the startup phase

Describe your business in a few words: In less than a year, MISS SWISS has been picked up by major retailers including Urban Outfitters, Verishop, Amazon, and boutiques around the US. Our MISS SWISS 2-in-1 Brush Holder & Drying Rack was awarded a Her Campus Beauty Award in October 2021, and our products have been…

Abbe Feder of InCircle Fertility on stepping into her entrepreneurial spirit

Describe your business in a few words: We’ve all heard of becoming an expert in something we never wanted to be an expert in – that’s me. I didn’t want to become an expert in infertility. But after twelve scientifically assisted attempts, a miscarriage, an ectopic pregnancy, and a termination for medical reasons, once I…

Performance Coach Natalee Champlin on running a high performance team

Describe your business in a few words: People call me The Velvet Hammer. I help entrepreneurs achieve their goals without putting more on their plate by running a high performance team. I run a consulting and coaching company that supports clients with two things: business growth strategy and accelerated results. What was your background prior…

The best gifts for everyone on your list (from Entreprenista-owned brands, of course)

We’ve handpicked the best gifts for everyone on your list! This guide has you covered with the perfect gifts for the beauty enthusiast, the fitness lover, the friend who seemingly has *everything*, and everyone in between. SHINERY The globe’s first clean, plant-based jewelry and hand wash, SHINERY is the brainchild of newly minted Entreprenista Brea…

The 13 best gifts for kids from Entreprenista-owned brands

This holiday season, we know you have a lot on your plate. That’s why Entreprenista has handpicked this season’s best gifts for kids from women-owned businesses, so you can easily shop knowing the kids in your life will love these one-of-a-kind products. DŌ, Cookie Dough Confections When Entreprenista Kristen Tomlan moved to New York City…

12 Mamaprenista approved gifts from women-owned brands

Mamaprenistas do it all. This holiday season, the Entreprenista team has put together our favorite essentials from women-owned brands that will enable the Mamaprenista in your life to put her best foot forward as she enters the new year. Whether it’s indulging her sweet tooth, treating her to luxury items, or empowering her to glow…

The 11 best gifts for the Entreprenista in your life

Are you shopping for a go-getter who is serious about their personal and professional success, but not quite sure what they need? Not to worry, the Entreprenista team has you covered this holiday season! We’ve curated our list with incredible gifts for the hardworking, biz-minded Entreprenista in your life – ranging from biz-boosting programs to…