CEO and Founder, Cristina Imperial Carl, on Launching Ediphi to Harness the Power of the Metaverse

Copy-of-Website-Header-Template-71

Hello Christina! Please share a brief introduction about yourself and your business.

Ediphi harnesses the power of the metaverse to provide leading-edge career training and internships, while expanding access to education and pathways to leadership. With a core focus on hospitality, we work with students, schools and hotels to provide foundational education, upskilling and reskilling that supports the life cycle of career placement and advancement. I am passionate about helping marginalized communities by creating tools and solutions that help create equity most especially in education.

So Christina, what excites you about being an Entreprenista League member?

The community! The power of women when they come together and amplify each other’s work is incredible and so inspiring.

What made you take the leap to start Ediphi?

I saw an opportunity to make a difference in the lives of young people by giving them pathways to leadership.

So Christina, what was your background prior to starting your own business?

I have had every job in hospitality, from itnern, to cook, to sous chef, sommelier, server, bartender, Rooms manager, GM.

Did you always know you wanted to be an entrepreneur?

Definitely not. It came much later in life when I found my voice and the confidence to believe in myself.

Marketing is crucial when you first launch a business. Take us back to when you first started Ediphi, what was your marketing strategy?

We started in the Philippines. We used old fashioned sales calls which sometimes worked sometimes not. A lot of relationship building is necessary. Facebook has been big for us because everyone can access it for free in the Philippines.

So Christina, entreprenistas overcome challenges every single day. What is the biggest challenge you have encountered along the way?

My biggest challenge is right now. We are pivoting to an EdTech company. I am not a developer and have never been in tech. But the WEB3 space offers the best opportunities for our learners to attain equity. I am about to go into a seed round and I have so many questions.

What is the accomplishment you are the most proud of to date?

We have trained close over 7500 trainees in two and a half years! Some have gone on to be managers and supervisors at hotels and cruises.

What are your thoughts on work life balance? What are some of your best tips?

Yes and no. You have to find your own thresholds. Sometimes you work more, sometimes you are at home more. My big thing is not to do either halfway. Whether I am working or at home, I give my all at that moment.

What’s a piece of advice you can share that you wish you’d known when you first started your Entreprenista journey?

There will be many challenges and twists and turns. Be open to the possibility that there is a better way and that there are other options. Don’t be afraid to experiment. Fail quickly, dust yourself off and get right to work on the next idea.

Christina, you have lots to celebrate! What have you achieved recently that you’d like to celebrate with our community?

5 of our recent graduates placed in the top 10 of a national assessment for Nutrition and Dietetics. This really validates our work and the efficacy and impact well executed online training has.

What’s next for Ediphi? What can we expect to see over the next few years?

we are building out our WEB3 solutions and communities. We are entering a seed round to fuel that!

Learn more about the Entreprenista League and join today!

Share it!

Posted in
Tags

Leave a Comment





Grants You Need to Apply to For Your Business!

The FedEx® Entrepreneur Fund Who can apply? Entrepreneurs who have a connection to the military and/or entrepreneurs with disabilities. What you could receive: $10,000 Deadline: October 6, 2023 15th Anniversary Entrepreneurship Who can apply? Any entrepreneur who submits an engaging pitch of up to 1,000 words highlighting your business and how it would benefit from…

How to Plan for the Unpredictable with Emily Cisek

“You want to do everything you want to be everything to everyone. You want to be the perfect founder, but the perfect founder doesn’t exist you need to be authentic and true to yourself and the type of leader you are.” – Emily Cisek Named the 2021 Women Who Mean Business Honoree by the Houston Business…

Courtney Boyer on Starting a Biz of Her Own to Elevate the Dialogue Around Women’s Health and Sexuality

Hi Courtney! Please share a brief introduction about yourself and your business: Hello! I am a relationship and sexuality expert. I was trained as a mental health and sex therapist, life coach, and Reiki Practitioner. Recently, I published the book, “Not Tonight, Honey: Why Women Actually Don’t Want Sex and What We Can Do About…

The Scoop on Building a Business from Scratch with Kim Malek

“Money is always available, you will find it believe it or not, it really is, but finding the right money. It could not be more important.” – Kim Malek Kim Malek is the Co-Founder and CEO of Salt & Straw, an ice cream company that produces and serves boldly unique flavors made by hand, where customers…

Taking An Integrative Approach To Medicine and Business with Dr. Cindy Tsai

“Life is a serie“I really realized that we need to take this very integrative holistic approach to wellbeing. So often we are focused on productivity and being busy. And we forget about listening to what we’re actually going through.”  – Dr. Cindy Tsai Dr. Cindy Tsai is an award-winning board-certified physician, TEDx speaker, best-selling author,…

Mamaprenista Cinder Trout on Opening a Natural Beauty Brand, Abature, with Her Daughter

Hi Cinder! Please share a brief introduction about yourself and your business: Hello, my name is Cinder. My daughter and I co-founded a natural beauty brand dedicated to lip care called Abature. We make lip scrubs, lip serums, and lip balms all proudly packaged plastic free. Our wholesale distribution channel is currently only available to…

Creative Kelsey Kloss on Launching a PR and Social Media Company to Empower Industry Thought Leaders

Hi Kelsey! Please share a brief introduction about yourself and your business: Absolutely! I am the CEO of Kloss Creatives, a PR and social media company that scales CEOs and companies as industry thought leaders. Kloss Creatives clients have been featured by The New York Times, HuffPost, Bustle, and beyond. Previously, I was a journalist and in-house…

Finding Your Purpose and Fulfilling Your Mission with Dr. Nadine Collins

“When you understand who you are, and why you’re here, you will recognize that you have no competition. Because there’s nobody in the world like you but you. And whatever you’ve been divinely called to do. There is nobody in the world who can do it like you but you because it’s your assignment.” –…

Nicole Pearl Kaplan on How She Created a Business that Provides Her Clients Insights, Strategies and Personalized guidance

Hi Nicole Pearl! Please share a brief introduction about yourself and your business: Hi! I’m a PR & Media consultant who helps small business founders get noticed, grow their brand awareness and become a household name. When the pandemic hit, I heard a lot of people asking how to get featured, and I heard a…

Learning How to Start Over with Olivia Howell

“Life is a series of fresh starts, and everybody is worthy of the support. We are about meeting people where they are and celebrating them.”  – Olivia Dreizen Howell After her own divorce and watching her sister call off her engagement the following year, Olivia was left with two significant questions: Why do we only…

Entreprenistas, Go for These Amazing Grants!

As founders we know how hard it can be to secure funding for your business, so we want to make it a bit easier! Below are our top picks of grants and resources this week!

Creating A New Business Category with Jen Batchelor

“ The more I tell my story, the more I’m like, damn, I would never have wanted to follow in the footsteps of anyone, I really have to blaze the path. Even though it’s painful as sin, I have to put something out there that’s brand new, and let people react to it.” – Jen…

Artisan Joy’s Stephanie Blanchard on Smashing the Myth of the “Starving Artist”

Hello Stephanie! Please share a brief introduction about yourself and your business: I am the publisher of Artisan Joy, a website and magazine that celebrates creative entrepreneurs. Artisan Joy’s mission is to smash the myth of the starving artist by publishing success stories of artists, designers, artisans and makers who have turned their passions into…

Mamaprenista Ami Bhansali of Chai Diaries on her mission to Make Fresh Premium Teas Accessible to All

Welcome Ami! Please share a brief introduction about yourself and your business: Chai Diaries is a lifestyle brand retailing specialty teas. Inspired by my tea-enriched household (three generations of history in growing and manufacturing tea in the beautiful Nilgiris, India), the brand is all about REAL TEA, REAL HERBS, REAL SPICES! Embracing a tea culture…

“Life Coach in a Bottle”, Laura McCann, on Establishing Adoratherapy

Hello Laura! Please share a brief introduction about yourself and your business: My name is Laura McCann and I am the Founder and CEO of Adoratherapy. At Adoratherapy, we invite you on a journey of healing through breath and intention using all natural essential oil based fragrances. After many years as a successful entrepreneur in…