Cecile Rothschild on the Importance of Family and Close Relationships while Launching Your Own Business

Copy of Website Header Template-14

Please share a brief introduction about yourself and your business:

Create and Associates is a branding, communications, and design firm. With boundless creativity, imagination, and a dedication to strategic thinking, we build brands that cut through the clutter—and unlock success for my clients. We bring together emotion, art, and rigor to design brand experiences that surprise, delight and drive measurable results. Our strength and unique versatile experience come from implementing and launching brands successfully across platforms.

What excites you about being an Entreprenista League member?

I love the opportunity to meet and connect with women entrepreneurs around the country. The energy and enthusiasm generated by the group is unique and exciting. The diversity of background, talent and skills is unmatched.

What made you take the leap to start your own business?

I started my business over 25 years ago after running creative departments for Newsweek, US News, and World Report. I come from a family of entrepreneurs – all felt it was time to fly on my own and run my own firm.

What was your background prior to starting your own business?

I was a creative director for major publishing companies.

Did you always know you wanted to be an entrepreneur?

I did not always know. I come from a family of entrepreneurs, and my husband and parents pushed me to open my own studio.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

For years the marketing strategy was to do a great job and rely purely on word of mouth. For the last 15 years, I have been networking in person with a local group of entrepreneurs. I continue to rely on word of mouth, in-person networking, and now networking on Entreprenista. The quality of my work, my expertise across platforms, and happy clients have been my strongest marketing strategy. Happy clients!

What is the accomplishment you are the most proud of to date?

Running a design studio for over 25 years, navigating the changes in the industry: from print to digital, the changes in marketing platforms, software, trends, and marketing solutions.

Do you believe in work/life balance? What are some of your best tips?

I believe in work/life balance. My best tips: Quality time with my friends. A lot of exercise and fun with my girlfriends to de-stress and bounce ideas. Time away traveling around the world with my family to discover new places, renew and get my juices fresh again.

What’s a piece of advice you can share that you wish you’d known when you first started your Entreprenista journey?

Life is a long journey. Work hard, never stop learning, explore the world, your industry, and be curious. Always nurture & enjoy your family and friends. Don’t put your business ahead of family and friends.

What have you achieved recently that you’d like to celebrate with our community?

I have been working on very successful Google Adwords, Facebook, and Linkedin Campaigns. The results have paid off beautifully for my clients. I am not only building beautiful websites and brands, but I am also delivering results: I am really proud of the successes achieved by my clients and the difference it has made in getting traffic to the websites, and awareness of their brands and services. And for some new companies launched in 2021, the growth and clients gained thanks to the marketing campaigns.

What’s next for your business? What can we expect to see over the next few years?

To work with larger companies, and see our existing clients grow thanks to Create and Associates’ marketing efforts and brand development.

Learn more about the Entreprenista League and join today!

Share it!

Posted in
Tags

Leave a Comment





Marketing Guru Danni White on Her Agency, Podcast, and Book

Hi, Danni! Please share a brief introduction about yourself and your business: My name is Danni White. I am the CEO and Founder of DW Creative Consulting Agency in Frisco, TX. We focus on helping small to midsize businesses gain visibility in the right markets. I also host a podcast, #Hashtags and Habits, that merges…

Former FBI Special Agent Cassandra Elliot Joseph Shares About Innovative Bedding Company

Hi, Cassandra! Please share a brief introduction about yourself and your business: I’m Cassandra, a retired Federal Law Enforcement Officer turned entrepreneur. As VP of Community Relations of Better Fit Bedding™, this innovation is here to revolutionize the bed-making process with our patented Fitted Flat Sheets, Fitted Comforters, and Fitted Blankets. Designed with innovative corner…

Shaping the Future of Media Production with Lena Jenkins-Smith

“As a leader, I knew that it was important for me to know the job. I have to know what it takes financially, physically, mentally to do any job. I would never want to tell somebody to do a job and be responsible for managing them in that position if I didn’t know what the…

Self-Care as a Leadership Strategy with BetterHelp’s Haesue Jo

“You’re pushing yourself beyond what you feel is comfortable, which means you’re gonna have chapters of discomfort or feeling like, ‘I’m not really sure if I’m there yet. And sometimes that’s true. Sometimes you’re not there yet. It’s good to tune into that because then you know where you should be focusing to improve.” In…

Tara Magalski on Founding a Spirit-Led Community for Holistic Health

Hi, Tara! Please share a brief introduction about yourself and your business: My name is Tara Magalski, and I am a wellness maven and the founder of Divine Lifestyles, and the DL Collective: a membership-style spirit-led community and online holistic health + healing resource center, an online sanctuary to experience a deeper state of alignment…

Tysheda Williams on Her Journey to Founding a Luxury Experience Company

Hi, Tysheda! Please share a brief introduction about yourself and your business: Hi, I’m Tysheda Williams. With an unwavering passion for curating enchanting experiences, I’ve spent years cultivating memories that transcend borders. From exploring the historic wonders of Europe to immersing myself in the vibrant cultures of Asia, the opulence of Dubai, and countless more…

Mayra Gomez-Sanchez on Her BIPOC Copywriting and Marketing Company

Hi, Mayra! Please share a brief introduction about yourself and your business: Hello everyone, I’m Mayra (my-rah) Founder and CEO of Cultural Visionaries – a copywriting and marketing strategy and a Latina-run company. I write for BIPOC business owners—and anyone who shares my values and vision—wanting to create a meaningful impact on other people’s lives.…

Making a Marketing Impact with Lindsey Breitwieser

“We don’t have to do a million things, we just have to do the right things. We often feel like ‘I don’t have a big budget to spend on ads and that’s why I’m not successful.’ We’re chasing all of these different marketing tactics… In truth, we don’t actually need to be doing that much.”…

Kwandaa Roberts Shares Her Success Story Making Modern Dollhouses

Hi, Kwandaa! Please share a brief introduction about yourself and your business: I’m Kwandaa Roberts, an OB/GYN and interior designer who sells high-style, modern dollhouses called Tiny House Calls. What excites you about being an Entreprenista League member? I have found networking with other women entrepreneurs to be one of the most important tools in…

Personalizing Maternal Wellness through One Tribe with Emilie Fritz Veloso

“Keep the momentum going. And that’s continuous meetings, continuous networking. And then set dates really set a, ‘We are looking to raise this by this time,’ so that you give yourself a deadline, and you give the investors a deadline, and you can hold yourself to it.” In this episode of Entreprenista, we sat down…

Caitlin Murphy on Her Freight Firm and Passion for Philanthropy

Hi, Caitlin! Please share a brief introduction about yourself and your business: Hi, my name is Caitlin Murphy and I am the Founder and CEO of Global Gateway Logistics, a global freight forwarding firm. My firm optimizes and simplifies the global shipping process. What excites you about being an Entreprenista League member? It can be…

Tabitha DeSeranno on Discovering Her Passion and Launching a Branding Company

Hi, Tabitha! Please share a brief introduction about yourself and your business: Hi, I’m Tabitha, the creative force behind Vivid Pixel Studio, where I blend strategy, design, and storytelling to craft impactful online presences for passionate service providers. I specialize in creating bespoke websites, impactful brands, and tailored marketing strategies to help service-based businesses not…

Transforming Your Mindset Through Hypnosis & NLP with Billé Frazier

“You know, it hurts. Nobody likes rejection and somebody didn’t like you—whether it be in a relationship or in a job. But you have to figure out how to get up and dust yourself off and make it work. And that’s a large part of what I try to impart to my clients, too, when…

Dr. Christina Jerger Shares About Her Femininity Coaching Business

Hi, Christina! Please share a brief introduction about yourself and your business: I’m Dr. Christina and the CEO and Founder of femsaloud based in Los Angeles, CA. I offer luxurious femininity coaching for female entrepreneurs, executives, and celebrities. With LA’s #1 VIP femininity makeover I make elite women irresistibly feminine and thriving in life. Whether…

Creating a Meal-Kit Revolution with Ooshma Garg

“[You’re] spending money and growing not at a sustainable pace, but at this hyper-accelerated pace in order to rapidly take up market share and drown out competitors. When you keep raising money to do that, you keep giving more and more people big chunks of your business. The only way it works is if you…