.avif)
Articles
Why 'Just Be Authentic' Is Bad Sales Advice for Experts
This article challenges the popular sales advice to "just be authentic," explaining why this approach often fails for expert entrepreneurs. It identifies the "Curse of Knowledge" as the true barrier to sales and shows why learning to "translate" your passion into clear client language is the key to connecting and closing sales without feeling "icky."
Discover
Podcast
Entreprenista
The Entreprenista Podcast shares insights and strategies from top women entrepreneurs to inspire your business growth.
Podcast
Startups in Stilettos
Startups in Stilettos is the ultimate resource for early-stage women entrepreneurs, offering stories, advice, and tips to grow your business.
Entreprenista Events
Attend our upcoming events – each one designed to inspire, connect, and elevate your entrepreneurial journey!
Entreprenista 100 Awards
Meet the trailblazing business owners who are changing the world… and apply for the chance to be recognized!
