Building Credibility Around Your Business with Adria Marshall
“I really didn’t want to start my own brand. I just wanted products that worked…So it’s just solving this puzzle, which is great as an entrepreneur, because that’s what it is every day – solving a new mystery.” – Adria Marshall
Adria Marshall is the founder of Ecoslay, a plant-based hair-care product brand for textured hair types whose impact and resourcefulness won her the Entreprenista 100 Award in 2022 for Best Self-Funded Business. In this episode of Startups in Stilettos, we caught up with Adria to discuss the biggest benefits she’s seen since winning the award and she shares her advice for any other founders thinking about applying this year! If you’re new here or just happened to miss her first appearance, you’re in luck! After hearing from Adria, we revisit her original episode where she shared with us how her product became an overnight viral success, her keys to sustaining growth and scaling your business, why having the right team is essential for a successful work environment, and so much more!
We talked about:
- Not letting doubt or fear hold you back
- Entreprenista 100 Award Contestant Advice
- Sustainability + Environmentally friendly products
- Natural hair care solutions
- Honoring + serving your community
- Handling viral success
- Email marketing for E-commerce businesses
- How to hire and fire as a new entrepreneur
- Successfully onboarding new team members
- Selling products on Amazon
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