Building Brands Through Partnerships with Kira Mackenzie Jackson

September 4, 2023

Kira is a wealth of knowledge and innovation with a career to prove it. As an Investor and the Head of Partnerships at RX3 Growth Partners, a consumer-centric growth equity firm co-founded by Aaron Rodgers of the New York Jets, Kira oversees the company’s value-add investment strategy across its deal and operating teams. Kira has both personally and professionally invested in numerous brands but focuses primarily on pairing the right consumer brands with the athletes, celebrities, and influencer talent that comprises RX3’s investor base. In today’s episode, we had the joy of sitting down with Kira Mackenzie Jackson to talk all things partnership and fundraising. She shares with us her career journey and finding herself in PR as a pre-law undergraduate, the ins and outs of the acquisition process, the three categories you should always consider when building a partnership, and so much more!

“I think it really just comes down to the partnership that you build with the person who is selling your business, making sure that that’s extremely personal, and that you understand the ins and outs of what they’re looking to gain out of that acquisition.” Kira Mackenzie Jackson

If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

We talk about:

Brand Partnerships + influencer marketing
Expanding through relationships
Celebrity brand deals
Knowing your worth
Top funnel marketing + building consumer brands
Private Equity
Innovative content generation
Angel investors + raising capital
The mechanics of the acquisition process
Mutual alignment + symbiotic collaboration
Persistence + consistency

Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show!, Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Connect with Kira:

Are you ready to make meaningful business connections that lead to real business results?

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate and support you every step of the way.

Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

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