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Building a Business to Sell and Pitching to Investors with Jaclyn Johnson of Create & Cultivate

Serial Entrepreneur

April 28, 2022

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Highlights

  • Jaclyn’s accidental entrepreneur story and how she acquired her first clients 
  • How Jaclyn structured the deal for her exit from her first company
  • How Create and Cultivate came into being
  • The secret sauce in Create and Cultivate that made it take off in the first year
  • How the business evolved over time
  • The most challenging part of growing the company so quickly
  • How Jaclyn structured her business partnerships
  • Things to keep in mind when building a business to sell
  • The challenges of selling a business you built yourself
  • The process of finding a new CEO for the business
  • What inspired Jaclyn to start her new venture
  • The decision process for investing in a new business
  • What makes a great pitch for successfully gaining investors
  • The exiting companies that Jaclyn has invested in recently 
  • Biggest mistakes people make when pitching to investors
  • How Jaclyn approaches challenges in her business

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