Building A Business That’s Made to Last with Jessica Majno

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Jessica is a self-proclaimed human systems nerd who channeled her love of identifying and solving problems through a decade’s worth of career experience in building international economic systems as a consultant. So when she saw an opportunity to shape the Billion dollar home-improvement market with innovative strategies that center the needs of the consumer, she couldn’t resist making the transition to entrepreneurship. In today’s episode, we sit down with Jessica Majno, founder and CEO of Idyllo, a modern home-improvement marketplace that connects local contractors in the Birmingham, AL area with customers looking to complete specialized projects within their homes. Jessica shares with us her journey from working in over 20 different countries to building a business instilled with southern hospitality, how she came to realize she had a knack for entrepreneurship, her insights into our current economic landscape, the learning lessons that have molded her career, and so much more! 

“You have to have a lot of confidence to be an entrepreneur. I will say I’m a generally confident person, but it is also a truly humbling experience in some respects. You are constantly being pushed to learn different things every day, which is what I love about it.” – Jessica Majno 


If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

This week’s takeaways from Entreprenista:

  • Jessica shares how her career journey began (1:37)
  • Jessica explains her transition from consulting to entrepreneurship (3:25) 
  • Jessica shares her most significant learning lessons throughout her career (6:30) 
  • Jessica discusses the motivation to own her company (9:49)
  • Where Jessica’s business idea and location choice came from (12:17) 
  • Jessica shares her pros and cons list for joining an accelerator program (23:19)
  • Jessica dives deeper into her fundraising process (26:11)
  • The benefits of choosing to build a company right now (31:00)
  • The craziest thing that’s happened to Jessica since starting her business (33:28)
  • Jessica discusses her marketing strategy and what’s worked since launch (37:26)
  • What being an Entreprenista means to Jessica (50:18)  

Our Favorite Quotes:

  • Over the past few decades, some fundamental structural things are shifting, which just means we’re living in a world where there’s a greater expectation of getting into profitability sooner. And that makes some things harder, but it also instills a degree of discipline that I think we didn’t have to have before.” – Jessica Majno  

  • “You clearly want to win this but you have to remember we’re in a big market where there’s a lot of opportunities to win.” – Jessica Majno 

Connect with Jessica:

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

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