Building a Beauty Empire from the Ground Up with Kitsch Founder, Cassandra Thurswell

May 13, 2024

“I realized with every business that I’ve ever had, that is my strength, being of service. I’m an excellent waitress. I am an excellent people pleaser. I will serve until the day I die because I genuinely love doing it so much.”

In this episode of Entreprenista, we sat down with Cassandra Thurswell, Founder and CEO of Kitsch, an international brand focused on sustainable hair care and beauty accessories for women. A self-described born-entrepreneur, Cassandra always knew that one day she wanted to own her own business. This wasn’t an easy feat for Cassandra, but, at the age of 25, she started Kitsch and with a lot of hard work expanded the company into over 25 countries and across 20,000 retail locations all over the world. Tune in to hear Cassandra break down how she started her business, what her favorite thing about Kitsch is, how she knows she’s doing the right thing as a CEO, and so much more!

We talked about:

The idea behind launching Kitsch (04:12)
What the Kitsch customer looks like (16:28)
What is was like for Cassandra scaling a 200+ person team (18:28)
Cassandra’s process for product development (28:34)
How Cassandra’s marketing has evolved over time (32:12)

Connect with Cassandra:

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