Brooke Achua on Launching a Law Firm for Founders

[Template] Website Member Feature Banner (1)

Hi, Brooke! Please share a brief introduction about yourself and your business:

Hi, I’m Brooke, I’m a New York business and tech attorney who started my law firm, Achua Law, to help entrepreneurs, founders, creatives, and early-stage companies launch and grow their ideas. I specialize in a variety of business needs including business formation, contracts, trademarks, data privacy, and more. After working in large law firms for 6+ years catering to large, bureaucratic, and impersonal F500 companies, I found myself uninspired. I wanted to fill a gap in the market for transparent, accessible, affordable, and practical legal help for young companies and hustlers.

What excites you about being an Entreprenista League member?

As cheesy as it sounds, the sisterhood. So rarely do I find myself talking business with other women. We see men talking business with other men, and women talking business with men. But never women speaking to each other. I’m inspired by the promise of the collective wisdom of women and the inherent collaboration that happens when we lean on each other.

We’re so happy you’ve found your inspiration! Did you always know you wanted to be an entrepreneur?

No, though I had some inkling it may suit me because I’ve always felt I didn’t fit into the corporate mold (especially of large law firms that tend to discourage overly innovative or unconventional thinking). Becoming an entrepreneur was not something I carefully planned; I just did it one step at a time and thankfully clients were on board with my vision.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

I didn’t announce anything or market. To this day, I’ve never officially announced the launch of my law firm. I had friends in my DMs asking about an Instagram page for my firm that I had made only to reserve the name. I think I was scared that if I failed, it’d be all the more noticeable if I made an official launch. I’ve always joked that I will announce after a year if I’m still in business, eventually, over time. I’ve become more comfortable putting informational advertising material on my firm social media pages, but beyond that, I haven’t done a strategic marketing campaign and all of my clients come from word of mouth and personal connections. At this point, I’m finally ready (and very much in need of) to officially announce and advertise.

What is the biggest challenge you have encountered along the way and what did you learn from it?

Entrepreneurship has high highs and low lows. The imposter syndrome hits harder when you’re an entrepreneur, but during those rare moments when you feel like you know what you’re doing like you saw the vision all along and stuck with it, those moments are incredibly gratifying. For me, the challenge has been trying to find stability in those mixed emotions.

What is the accomplishment you are the most proud of to date?

I helped a client secure just shy of $1M in their seed round fundraising efforts and made sure they didn’t get screwed out of their ownership interests in the process.

Do you believe in work/life balance? What are some of your best tips?

It exists way less when you’re an entrepreneur versus when you’re an employee. My only saving grace is my yoga practice, which keeps me sane and normal and gives me gratitude, and reminds me we’re all just humans and most of the stuff we worry about isn’t real.

Gratitude is such an important practice. What’s a piece of advice you can share that you wish you’d known when you first started your Entreprenista journey?

Put your pride aside and ask for help, ask for mentorship, and lean on others. I’m a very solitary person and used to doing things myself (hello oldest daughter syndrome!), but I’m realizing now how much beauty I miss out on by being too afraid to be vulnerable and open up about my challenges. That adage, “if you want to go fast, go alone. If you want to go far, go together,” has never rang truer.

What have you achieved recently that you’d like to celebrate with our community?

One year in business, baby! 🎉

Congrats, Brooke! What’s next for your business? What can we expect to see over the next few years?

I plan to bring on my first hire. I’d love to double my revenue from last year and continue growing my client list. Another big goal for me, personally, is to begin doing speaking engagements.

Learn more about the Entreprenista League and join today!

Share it!

Posted in
Tags

Leave a Comment





Natalie Ramirez Designs Impactful Spaces With Her Architecture Firm

Hi, Natalie! Please share a brief introduction about yourself and your business. Natalie Soledad Ramírez is the Founder and Principal Architect of Natalie Ramirez Architecture + Impact Collaborative. She has worked in architecture for over 14 years. She believes that the built environment can act as a catalyst for positive change and has devoted much…

Massage Therapist Gabby Garduno Promotes Self-Care and Mental Wellness

Hi, Gabby! Please share a brief introduction about yourself and your business: Hola, I’m Gabby, a Los Angeles mobile massage therapist providing massage for self care and mental wellness. What excites you about being an Entreprenista League member? Definitely being in a community with ladies who want to help build each other up! What made…

How Leslie Roberson Became a Leader in Inclusive Beauty Retail

“I became hyper detailed on the processes and how the business should run. Any good business, this should be the baseline. Nothing else, like this is it. How does your business run without you? My team understands that everyone’s on board, so they just move through the system systematically. And so if they have any…

How Renee Parsons Innovated Golf Apparel in a Male-Dominated Industry

“Just surround yourself with people that are not necessarily better than you, but that bring something to the table you don’t—and [don’t] be intimidated by that or threatened by that. I love collaborating and I love having people on my team that bring something to the table and can teach me, and I feel like…

Laurie Arron on Her Coaching Biz for C-Suite Execs and Chiefs of Staff

Hi, Laurie! Please share a brief introduction about yourself and your business: Hi, I’m Laurie. I’m a trusted advisor and executive coach to C-Suite leaders and Chiefs of Staff. I’m also the founder of ChiefSpace Boardroom, a group coaching mastermind for Chiefs of Staff. What excites you about being an Entreprenista League member? I am…

Take a Look Inside Our Founders Weekend VIP Gift Bags

We’re still thinking about the VIP gift bags from Founders Weekend! The gift bags were filled with such innovative, useful (and luxurious!) products. Amplifying women-owned businesses is what we’re all about and we want to be sure all of the founders that featured products in our VIP Founders Weekend gift bags are discovered by all…

Dalana Lara Turned Her Passion for Baking Into a Cookie Biz

Hi, Dalana! Please share a brief introduction about yourself and your business: Hi, I’m Dalana, founder of The Cookie Mania. Originally from Caracas, Venezuela, I moved to the U.S. in 2015. My lifelong passion for baking was always a part of me, even though I went to college and graduated as an accountant. Beyond balancing…

Ariana Olive Helps People Reach Their Financial Goals Through Planning

Hi, Ariana! Please share a brief introduction about yourself and your business: With over fifteen years of experience in finance and business management, Ariana is a performance-driven professional who provides strategic guidance to help individuals, families, and small-business owners reach their financial goals through comprehensive financial planning. She focuses on four key areas: tax planning,…

How Marina Khidekel Made Her Business a Household Name Through Networking

“Everybody has an unfair advantage. Use it. It could be an expertise that you have, that could be contacts you have in an industry that’s adjacent to the industry of your startup or can help your startup—use that. When Marina Khidekel started her search for a solution to her nighttime anxiety, she turned to weighted…

Elsi Pacheco on Her Brand Development and Digital Design Agency

Hi, Elsi! Please share a brief introduction about yourself and your business: I’m Elsi. I am the creative force behind Link Up Level Up, bringing over 20 years of experience in marketing, design, and website development to the digital space for business owners. I was born and raised in the vibrant hustle of New York,…

How Tisha Thompson Launched the First Black-Owned Clean Makeup Brand at Sephora

“There’s a lot of things that come with being able to support a retailer like that… If you’re not ready for those things, then go DTC first because you also have to have: Is your product merchandisable? Do you have unit cartons? Do you have UPCs? All of these kinds of operational tactical things that…

Shulamit Ber Levtov Supports Woman Entrepreneurs’ Mental Health & Well-Being

Hi, Shulamit! Please share a brief introduction about yourself and your business: I’m Shulamit Ber Levtov, MA, RSW, CCTP, aka The Entrepreneurs’ Therapist. I’m passionate about mitigating the entrepreneurial mental health crisis and transforming the entrepreneurial ecosystem to include the whole human in business. I do that through speaking, teaching, and consulting, as well as…

5 Tips for Planning a Seamless Event

Founders Weekend was a month ago, and we still can’t get over the impact the event made for our community. Seeing our members, in person, connecting and collaborating with each other was what it was all about.  The content that was captured truly reflects the feeling of our Founders Weekend event and we can’t wait…

Gina Caracci Does it All: Trainer, Podcaster, and Charity Founder

Hi, Gina! Please share a brief introduction about yourself and your business: I’m Gina aka GinaMarieFit. I’m a NASM personal trainer, business owner, podcaster, and charity organization founder. When I set out to become a personal trainer and online business owner, my goal was to provide more than just workouts and macros. I wanted to…

Building a 50,000+ Community While Navigating Postpartum Challenges

“I really care about people and I really care to see people thrive in communities where they feel welcomed.” Amanda Smith is the Founder & CEO of Dallas Girl Gang, a 50,000 plus global community of engaged women connecting in career, business, and life. Amanda, a former elementary music teacher, has grown Dallas Girl Gang…