Brittany Whitlock of Big Mood Digital on why the thing you are afraid of is the thing you have to do!

Brittany Whitlock_Blog Header

Describe Big Mood Digital in a few words?

I train business owners, marketers and teams on how to conquer digital marketing confidently making it approachable and manageable through private sessions and courses.

What made you take the leap to start your own business?

I love working with passionate people who get excited to learn something new to grow their business in a purposeful way.

What was your background prior to starting your own business?

12 years in digital marketing from Ecommerce with Warner brothers to lead generation in the commercial real estate space. I have been teaching in person and virtually for the past 5 years.

Did you always know you wanted to be an entrepreneur?

When I was 7 years old I called relatives and sold them bracelets and paper baskets over the phone to buy a desk. Then later seeing Shark Tank and feeling this was a path for me I just didn’t know what the business would be.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

Even though I know paid marketing so well I purposely wanted to grow an organic following of quality people that I had some degree of a connection to. I hired a business coach and met amazing women entrepreneurs in that group and continued to find other women business owners. I realized I like having a human connection first especially since trust is a big factor in choosing me.

We always learn the most from our mistakes, share a time with us that you made a mistake or had a challenging time in business and what you learned from it?

When I decided to leave my corporate job and go full time I realized I had to ramp up and take on more work. I realized just because I can DO the thing doesn’t mean I should do EVERYTHING. I started to note what type of work felt good for me and what didn’t. This is my business and I wanted to make sure it was fun. I had to go through the examples to realize I truly love training others!

What is the accomplishment you are the most proud of to date?

Leaving my corporate job where I was the breadwinner in the family to take a risk and do something for myself that I have always dreamed of. Dreams can’t stay in the dream category forever.

When hiring for your team, what is your go-to interview question? Please share any hiring tips you can share from your experience?

I haven’t hired for my business yet but in corporate I always asked what’s your favorite part about their job? I wanted to see if they lit up talking about it, did their eyes get wide, did their voice get excited. I was always looking for a passionate person.

How has your business or industry been impacted by the COVID-19 pandemic?

I don’t think I’d be where I was without it, I am thankful because everyone is online now with zoom calls etc. there isn’t this absolute need to have to be in person all the time.

What’s next for your business? What can we expect to see over the next few years?

Currently I work with small business owners and small teams. I would love to expand and help corporate teams accelerate their marketing strategy by getting on the same page about all areas of digital.

What is the biggest lesson you have learned in 2020?

Do what makes you feel good in life and business!

What do you know now that you wish you knew when you were first starting your business?

The thing you are afraid to do or try is the thing you have to do!

How have you managed to stay grounded this year?

Surrounding yourself with positive people and other women business owners who get it.

Do you believe in work/life balance? What are some of your best tips?

I do, my tip is to break away from the traditional work parameters of 9-5 Monday – Friday and maybe have a 4 day week, maybe end early on certain days. It’s very freeing.

What’s something our audience would be surprised to learn about you?

I ran D1 track for West Virginia University as a sprinter. It’s taught me more lessons on life than any other experience I’ve ever had.

What are your top 3 tips to stay productive each day?

Get good sleep, listen to music that pumps you up even if you’re not in a hype mood, do something each day that feels like a hell yeah! Even if it’s an indulging snack.

What does being an Entreprenista mean to you?

It means being a woman business owner who is not afraid to stand up for what she believes in while helping others bring out their best self!

Share it!

Posted in

Leave a Comment

Shaping the Future of Media Production with Lena Jenkins-Smith

“As a leader, I knew that it was important for me to know the job. I have to know what it takes financially, physically, mentally to do any job. I would never want to tell somebody to do a job and be responsible for managing them in that position if I didn’t know what the…

Self-Care as a Leadership Strategy with BetterHelp’s Haesue Jo

“You’re pushing yourself beyond what you feel is comfortable, which means you’re gonna have chapters of discomfort or feeling like, ‘I’m not really sure if I’m there yet. And sometimes that’s true. Sometimes you’re not there yet. It’s good to tune into that because then you know where you should be focusing to improve.” In…

Tara Magalski on Founding a Spirit-Led Community for Holistic Health

Hi, Tara! Please share a brief introduction about yourself and your business: My name is Tara Magalski, and I am a wellness maven and the founder of Divine Lifestyles, and the DL Collective: a membership-style spirit-led community and online holistic health + healing resource center, an online sanctuary to experience a deeper state of alignment…

Tysheda Williams on Her Journey to Founding a Luxury Experience Company

Hi, Tysheda! Please share a brief introduction about yourself and your business: Hi, I’m Tysheda Williams. With an unwavering passion for curating enchanting experiences, I’ve spent years cultivating memories that transcend borders. From exploring the historic wonders of Europe to immersing myself in the vibrant cultures of Asia, the opulence of Dubai, and countless more…

Mayra Gomez-Sanchez on Her BIPOC Copywriting and Marketing Company

Hi, Mayra! Please share a brief introduction about yourself and your business: Hello everyone, I’m Mayra (my-rah) Founder and CEO of Cultural Visionaries – a copywriting and marketing strategy and a Latina-run company. I write for BIPOC business owners—and anyone who shares my values and vision—wanting to create a meaningful impact on other people’s lives.…

Making a Marketing Impact with Lindsey Breitwieser

“We don’t have to do a million things, we just have to do the right things. We often feel like ‘I don’t have a big budget to spend on ads and that’s why I’m not successful.’ We’re chasing all of these different marketing tactics… In truth, we don’t actually need to be doing that much.”…

Kwandaa Roberts Shares Her Success Story Making Modern Dollhouses

Hi, Kwandaa! Please share a brief introduction about yourself and your business: I’m Kwandaa Roberts, an OB/GYN and interior designer who sells high-style, modern dollhouses called Tiny House Calls. What excites you about being an Entreprenista League member? I have found networking with other women entrepreneurs to be one of the most important tools in…

Personalizing Maternal Wellness through One Tribe with Emilie Fritz Veloso

“Keep the momentum going. And that’s continuous meetings, continuous networking. And then set dates really set a, ‘We are looking to raise this by this time,’ so that you give yourself a deadline, and you give the investors a deadline, and you can hold yourself to it.” In this episode of Entreprenista, we sat down…

Caitlin Murphy on Her Freight Firm and Passion for Philanthropy

Hi, Caitlin! Please share a brief introduction about yourself and your business: Hi, my name is Caitlin Murphy and I am the Founder and CEO of Global Gateway Logistics, a global freight forwarding firm. My firm optimizes and simplifies the global shipping process. What excites you about being an Entreprenista League member? It can be…

Tabitha DeSeranno on Discovering Her Passion and Launching a Branding Company

Hi, Tabitha! Please share a brief introduction about yourself and your business: Hi, I’m Tabitha, the creative force behind Vivid Pixel Studio, where I blend strategy, design, and storytelling to craft impactful online presences for passionate service providers. I specialize in creating bespoke websites, impactful brands, and tailored marketing strategies to help service-based businesses not…

Transforming Your Mindset Through Hypnosis & NLP with Billé Frazier

“You know, it hurts. Nobody likes rejection and somebody didn’t like you—whether it be in a relationship or in a job. But you have to figure out how to get up and dust yourself off and make it work. And that’s a large part of what I try to impart to my clients, too, when…

Dr. Christina Jerger Shares About Her Femininity Coaching Business

Hi, Christina! Please share a brief introduction about yourself and your business: I’m Dr. Christina and the CEO and Founder of femsaloud based in Los Angeles, CA. I offer luxurious femininity coaching for female entrepreneurs, executives, and celebrities. With LA’s #1 VIP femininity makeover I make elite women irresistibly feminine and thriving in life. Whether…

Creating a Meal-Kit Revolution with Ooshma Garg

“[You’re] spending money and growing not at a sustainable pace, but at this hyper-accelerated pace in order to rapidly take up market share and drown out competitors. When you keep raising money to do that, you keep giving more and more people big chunks of your business. The only way it works is if you…

Marine Turned Chef Joanne Thomas Shares About Her Cooking Career and Business

Hi, Joanne! Please share a brief introduction about yourself and your business: Hi! I’m Chef Joanne Thomas, a world-renowned culinary artist known for exceptional skills, creative flair, and dedication to the art of cooking. With a career spanning decades, I’ve curated a collection of custom-blended spices, gourmet butters, and other culinary delights that cater to…

Joanie French On Her Business That Creates Unforgettable Experiences Through Nature

Hi, Joanie! Please share a brief introduction about yourself and your business: Hey there! I’m Joanie, the creative mind behind Harmony Escape Experiences. Based in Winnipeg, Manitoba, I’m passionate about crafting unforgettable moments through personalized events. As an Office Administrator by day and an aspiring entrepreneur always, I’m on a mission to create harmonious and…