Born Entrepreneur Viri Maldonado On Her Booming PR Agency

[Template] Website Member Feature Banner

Hi, Viri! Please share a brief introduction about yourself and your business:

Hi, My name is Viri Maldonado, founder of Social Click PR, from Houston, TX. I am a first-generation Mexican-American. Both of my parents immigrated to the United States from Mexico in search of a better life. I like to say that I am now the product of their American dream. I have been in the public relations industry for 10 years and love it. The Social Click PR has represented many clients such as the Correa Family Foundation, Ford Motor Company (Ford Latino), WSS, Macy’s Inc., The Bladder Cancer Association, Contemporary Arts Museum Houston, Latin Restaurants Week, The Latina Power, Power On Heels, Theatre Group Indigo, Marca Unica with SXSW, Thrive Greater Northside, among many others. I am also a proud board member of the Houston Association of Hispanic Media Professionals, Latina United PAC, and a volunteer for the Make-A-Wish Foundation.

What excites you about being an Entreprenista League member?

What excites me about being part of the Entreprenista League is the connections I get to make with like-minded women from different parts of the country. I am a strong believer that once a group of women comes together to support each other through resources or advice, we can truly be unstoppable.

The connections are invaluable! What made you take the leap to start your own business?

What made me take the leap to start my own business was actually an opportunity that knocked on my door. At that time, I had just left from working at an agency and felt burnt out. I then began working for my father at our family business and realized that was not my calling. I got a call from a friend who asked to meet with her and a Macy’s representative. After some coffee and an interview, I was offered to take on Macy’s as a client. I submitted my paperwork for an LLC and the rest is history.

Timing is everything! What was your background prior to starting your own business?

My background has always been in media but I have worn many hats from administrative assistant to social media coordinator to public relations.

Did you always know you wanted to be an entrepreneur?

Yes, I always knew I wanted to be an entrepreneur. I come from a family of business owners from my aunts, uncles, grandparents and my dad. I grew up seeing them be their own bosses but with that, I have also seen the struggles and sacrifices that come with running a successful business, yet I never doubted that I one day would also have something of my own.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

When I launched my own business I relied on social media to help get the word out but also on people that knew me and my work ethic. I think relying on the old-school marketing strategy of word of mouth has really worked to my advantage. I rely on my network to help build connections.

What is the biggest challenge you have encountered along the way and what did you learn from it?

There have been many encounters along the way but one has to be to save as much money as you can because business can look different year after year. I also have learned that in my industry of PR, you have to pitch and work months in advance to secure a client for the following year. Some clients will hire you for a month-to-month project and you will have a few clients that will hire you year-round. It’s important to understand the business and learn about securing your money.

What is the accomplishment you are the most proud of to date?

The accomplishment that I am most proud of to this date is being able to represent and work with a brand like Ford Motor Company. My father is such a Ford fan, I grew up always having Ford trucks in my household and now being able to have them as my biggest client is definitely a proud moment.

He must be super proud of your accomplishments! Do you believe in work/life balance? What are some of your best tips?

I do believe in a work/life balance, I think that being your own boss can have its negatives as it can have its positives. For me, learning to spread my work throughout the week, having an agenda to stay organized, and taking breaks during the day to do something you like has been my biggest help. By breaks, I mean going out for a nice lunch with a friend, going for a walk, meditating, or even painting with music on blast. It’s important to find what you like and not let go of those things to create a balance.

Those mid-day breaks can be lifesavers! What’s a piece of advice you can share that you wish you’d known when you first started your Entreprenista journey?

You don’t have to go through the process of opening your own business by yourself. There are so many free resources through different business chambers and organizations that offer the help you need to build a business plan or even refer you to grant opportunities.

What have you achieved recently that you’d like to celebrate with our community?

Recently, I was named as “Women of the Year” through a local digital platform called CBBA. It truly has been an honor to be among different businesswomen in Houston who I look up to. I hope that I too can serve as an inspiration to other young women that aspire to be their own boss.

Such an honor! We’re positive you’re inspiring so many people. What’s next for your business? What can we expect to see over the next few years?

I would love to see Social Click PR work with major brands like Dove, Disney, Barbie, etc., but most importantly to grow my agency into a community.

Learn more about the Entreprenista League and join today!

Share it!

Posted in

Leave a Comment

Jennifer Jank on Helping Entrepreneurs Reclaim Their Time and Energy

Hi, Jennifer! Please share a brief introduction about yourself and your business: Jennifer Jank (JJ) is a productivity consultant helping business owners make more profit in less time and with better systems. Her goal is to help entrepreneurs, especially women, reclaim their time, energy, and attention away from busyness and towards joy… without sacrificing profits.…

How to Make an Impact as a Podcast Guest with Patrice Poltzer

“We’re being bombarded all day with so much content and noise. “Please, please. I need your attention here, here, here.” You really have to learn to think about who’s listening. Really ask yourself, what is the takeaway for the person listening? Why does that matter? And if you can’t think of that, then you don’t…

Andrea TheoJohn Helps Clients Grow and Market Their Brands

Hi, Andrea! Please share a brief introduction about yourself and your business: Andrea TheoJohn, MBA is a marketing and branding professional with over 15 years of global and corporate experience. She’s managed over 70 brand professionals in 17 different countries, handled the branding and communications efforts for 160M Euro M&A ventures and now brings that…

How Laurel Mintz Is Empowering Diverse Leaders in Venture Capital

“We transitioned almost everyone out of the company and really flipped the entire company around. It was one of the most painful few months of my entire career, but also one of the most impactful. And if we had not done that, we probably wouldn’t still be standing today.” In this episode of Entreprenista, we…

Valeria Lasak’s Marketing Agency Focuses on Fashion, Beauty, and Personal Brands

Hi, Valeria! Please share a brief introduction about yourself and your business: Hi, I’m Valeria. Cofounder of MKT Besties and Nomad, a marketing agency focused on fashion, beauty, and personal brands, I’m also a community leader with the New Miami Girls community and host the street podcast ‘Who Is She Miami.’ This project is especially…

Leigh Burgess on Her Passion for Consulting, Coaching, and Curated Events

Hi, Leigh! Please share a brief introduction about yourself and your business: Leigh is a CEO & Founder and driven entrepreneur who is passionate about helping organizations and individuals achieve their fullest potential faster. By continuously stepping out of her comfort zone and pushing boundaries, Leigh has not only grown her own company into a…

How to Avoid Legal Challenges with Lauren Bercuson from Storylock Legal

“In the beginning, if you don’t have a team or a system or community around you, it’s very easy to feel lost. There are these amazing communities out there for amazing female founders that will really help guide and support you. So, the greatest lesson I learned pretty quickly was that you’re never alone. Or,…

The Secrets to Building a Community Led Business with Ingrid Read

“You really have to understand that, in order for you to scale, you have to learn how to do certain things and master them before you move on. If you don’t do that, then your audience is going to feel just as lost as you feel.” In this episode of Entreprenista, we sat down with…

Krystal Childrey’s Journey to Founding a Boutique Ad Agency

Hi, Krystal! Please share a brief introduction about yourself and your business: Krystal Childrey is the founder of Soulwave Digital, a boutique advertising agency helping purpose-driven eCommerce brands scale profitably with Facebook and Instagram ads. Her agency takes a holistic approach to advertising and loves helping brands better understand their numbers, making sure that our…

Veteran Marketing Exec Mindy Anderson Brings Brands’ Stories to Life

Hi, Mindy! Please share a brief introduction about yourself and your business: Mindy Anderson is a veteran marketing executive, growth strategist, fractional chief marketing officer, and Founder of I Breathe Marketing. She has a proven record of building stronger brands, driving client engagement, and attracting more leads while maximizing return on marketing spend. Who are…

Tye Barrett Inspires People to Love Themselves Through Her Luxury Collection

Hi, Tye! Please share a brief introduction about yourself and your business: Amami was created by entrepreneur Tye Barrett, an African-American woman, who set out to inspire people to embrace their authentic selves and create a community rooted in selfacceptance. Like most powerful stories, hers starts with a personal journey of perseverance. As a single…

The Most Common Mistakes When Starting a Business—and How to Avoid Them

When you’re first starting a business, there’s so much you don’t know you don’t know—like how to price your offerings, market your business, or hire people to support you. Every entrepreneur learns along the way, so why not save yourself some time and money (and potentially even business heartbreak) by learning from the candid stories…

How Leyla Bilali is Building a Holistic Fertility Brand

“One big thing that sets us apart from other people in [the fertility] space is that we are a team of medical professionals and it’s all within our scope of practice to guide you through these things.” After a decade at one of New York City’s top fertility clinics, Leyla Bilali was approached by one…

How To Build a Sellable Business with Carrie Kerpen from The Whisper Group

In this episode of Entreprenista, we sat down with Carrie Kerpen, founder of The Whisper Group, an exit readiness practice for women-owned businesses. Carrie previously co-founded Likeable Media, one of the first social media agencies, which she successfully sold for eight figures in 2021. Carrie is an accomplished author and hosts “The Exit Whisperer” podcast,…

Multifaceted Entrepreneur Katie Villacres on Her Live Event Production Business

Hi, Katie! Please share a brief introduction about yourself and your business: Hello, my name is Katie Villacres. I am a multifaceted entrepreneur with a diverse skill set and a passion for creative endeavors. Alongside being a dedicated mom who loves fitness, I have successfully owned multiple businesses. Currently, I am embracing my creative side…