Ash Grewal on Her Community That Amplifies Women Changemakers

Hi, Ash! Please share a brief introduction about yourself and your business:

Hi, I'm Ash Grewal, a former tech executive turned founder. After scaling numerous startups in the retail tech scene and generating over $100M in revenue, I launched The OverachieveHers, a community dedicated to amplifying the voices, visibility, and influence of female changemakers. Our mission is to empower more women to not only find their voice but to use it effectively. We are more than just a community—we're a movement. We aim to support and elevate women who are making a difference in their fields, providing them with the resources, connections, and opportunities to thrive. By joining us, you'll have access to exclusive events, mentorship programs, and a network of like-minded women who are passionate about driving change.

Who are your customers?

Professional women (executives and emerging leaders), entrepreneurs and business owners, changemakers, career transitioners, community seekers (between 25 and 65).

What was your background prior to starting your own business?

Business Development Executive at High Growth Startups (Most recently VP Partnerships at $2BN org).

What made you take the leap to start your own business?

I was frustrated from my firsthand experiences navigating the commercial departments of high-growth tech companies as the only woman of color. As I noticed the rise in young women of color reaching out to me for mentorship, I knew I had to do channel my skills to make a positive difference.

Did you always know you wanted to be an entrepreneur?

I would go back and forth on it. My dad served as a role model for the fruits that entrepreneurship can bear (and for possible downsides, such as time away from family). I knew that if I was going to be an entrepreneur I needed to believe in what I was creating wholeheartedly. I never wanted to be an entrepreneur just for the sake of it. There's a famous quote about entrepreneurship that poses the question: what are you willing to suffer for...I finally found the answer.

Take us back to when you first launched your business; what was your marketing strategy to get the word out and did it go as planned?

I started the business as an instagram page that was intended to channel much of the frustrations I personally felt about what it's like being a woman in corporate these days. In the first two months, the page hit 40K followers and the videos were gaining millions of views which is when I knew I was onto something. Tapping into that audience and continuing to build it has been the marketing strategy to date + leaning into my personal network.

What is the biggest challenge you have encountered along the way so far and what have you learned from it?

To be honest, I've been my own biggest challenge. Each day can be such an emotional rollercoaster so I've had to teach myself to ride the waves more gracefully and that's still something I'm working through. It can be so easy to get frustrated with things and as a founder you're wearing multiple hats. I'm the graphic designer, e-mail marketer, salesperson, operations lead and more. Learning to enjoy the journey is key. I find that my best work comes from that space.

What accomplishment are the most proud of to date in your business?

The fact that the message has resonated with millions of people in such a short time frame is powerful. We've generated a waitlist of 100 women with little effort and the energy that these women bring to the table is inspiring.

Do you have any recent wins from the last year that you'd like to celebrate with our community?

One of my favorite highlights is that we even have celebrities and noteworthy figures following, supporting and re-sharing posts from the page, from Sharon Stone and Whoopi Goldberg to Derrick (President of the NAACP) and Lauren Jaregui.

What's next for your business? What can we expect to see over the next few years?

It's launch time! The growth has been unprecedented from the social media POV and now we'll be launching more programming, going through a rebrand and opening up the community platform. We'd love to see more incredible women get involved!

What is your top productivity tip? 

1. Time blocking is critical. Allocating set time for high-priority activities ensures those get done first and foremost. 2. Outsourcing is an investment in the business. Time is money and there are realistically some things that are worth outsourcing rather than teaching yourself how to be an expert on all of the functions needed in your business.

On the flip side, how do you avoid burnout?

I remind myself that it's a luxury that I get to create my own schedule and live life on terms that I set. So when I catch myself stressing I force myself to go outside for a walk in nature. It's such a powerful reset for me and a reminder that I get to do that. I will simply step away from work mode when I sense the stress come on.

What is your approach to work-life balance / integration?

Meditation and prioritizing my physical health has been huge for me. Mental and physical strength will increase your capacity as a founder so I try to maintain that as much as possible.

What is one thing you wish you had known when you started your Entreprenista journey?

That these communities existed sooner; you can never have too many hype women around you.

When hiring, what is your go-to interview question?

What motivates you? It's a simple yet powerful question. I gauge the authenticity in their response and it's always very telling. Are they being honest about their why and how well do they know themselves. Working with honest, self-aware and genuine people is a top priority for me.

What is your favorite business tool or solution and why?

Canva - Its ability to democratize design has been massively helpful for my business.

What advice do you have for aspiring Entreprenistas?

Keep pushing; even when the going gets tough and lean into community! Failure is a myth; the worst that happens is you pivot. And more people are willing and interested in supporting you than you realize!

Learn more about the Entreprenista League and join today!