Arianne Perry of Sweet Defeat – Strength, Stamina, and Discipline

For Arianne Perry, founder of Sweet Defeat (the only clinically proven natural lozenge that stops sugar cravings in seconds), being an athlete not only gave her the strength, stamina, and discipline for being a mom — it helped her be able to run a company. With two-thirds of Americans overweight and one-third diabetic or prediabetic, Arianne knew something had to be done to help people eat less sugar. And, as someone who came from an entrepreneurial family, she knew she was the one to do it. Arianne joins Socialfly Co-Founder Stephanie Cartin for a conversation about building her business and career, and describes her journey to success. She shares insights about the cost of paid advertising vs. press, and how leveraging an ad can have ripple effects to other channels; how hiring for great people instead of skills, but motivating them to achieve their potential, has been key; about operating a company in stealth mode, and the considerations of obtaining and holding a patent; how Arianne didn’t have mentor, and wishes she had listened to the advice she was given by others earlier; why a “gratitude journal” helps mindset and hormone balance; and, the importance of being kind to yourself. Plus, a surprise!