Ariane Goldman of Hatch – Building a Support Community

September 9, 2019
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Many entrepreneurs call their business their “baby.”  And while there are countless resources for business owners, from coaching to seminars to podcasts like this one, mothers who give birth to a real baby often lack support in the months after birth, also known as the fourth trimester. Ariane Goldman built HATCH, an apparel brand with fashionable maternity clothes designed for every trimester of pregnancy and beyond. She was determined to build more than a clothing brand — she wanted to build a community and a support system, inspired by her own maternity frustrations.  Ariane joins Socialfly Co-Founder Stephanie Cartin in the MouthMedia Network studio for a conversation about building her business and career, and describes her journey to success. This includes the lessons she learned from her experiences in corporate America and applied to her own ventures; how partnerships and events have played a crucial role in growing HATCH; the importance of business coaches; and, how building a direct to consumer brand with niche products opened doors for celebrity influence. Plus, a surprise. 

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