April Gargiulo on Addressing the Luxury Skincare Market Gap

May 27, 2024

“So often in the beauty world the purpose of the communication is to create a sense of fear and insecurity and I refuse to participate in that.”

In this episode of Entreprenista, we sat down with April Gargiulo, founder and CEO of Vintner’s Daughter, a Nutritional Skincare brand founded on the principles of unparalleled quality and efficacy. When creating the brand, April was motivated by her own skincare struggles and the discovery of harmful ingredients in luxury skincare. She leveraged her winemaking background to create products focused on integrity, quality, and sustainability, combining the craftsmanship of Napa Valley winemaking with the beauty industry. Since launching in 2013, April has grown the company into a beloved brand with a closely curated product line, emphasizing efficacy and environmental responsibility. As Vintner’s Daughter celebrates over a decade of redefining beauty norms, April continues to inspire with her unwavering dedication to quality, integrity, and the transformative power of nature. Tune in to hear how April’s experience with skincare during pregnancy was the catalyst for Vintner’s Daughter, how she stays intentional about her team and company culture, and the evolution of her marketing strategy.

We talked about:

Dissatisfaction with the marketplace led April to entrepreneurship (02:32)
Sourcing sustainable natural ingredients (07:33)
Learning to be a great leader (12:09)
The decision to hire a CMO (16:45)
Finding trusted retailers to partner with (20:25)
How the effects of PR have evolved over the past decade (27:24)

Connect with April:

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