Amanda Hofman of Go To Market on leaning into your entrepreneurial spirit

Website-Header-Template-8

Describe your business in a few words:

I am the Co-Founder of Go To Market, a marketing company that designs custom print-on-demand merchandise stores for businesses and individuals.  We specialize in designing inventive, fashion-forward, and sustainable merchandise in print-on-demand format.  Print-on-demand means no inventory, fulfillment, or high investment on the part of businesses.

Before creating Go To Market, I founded and ran a popular networking group for women in their 20s and 30s in NYC called Urban Girl Squad.

What was your background prior to starting your own business?

I started my events company, Urban Girl Squad, in 2009 and ran it until I sold it in 2014 … just two weeks before my second child was born!  I really enjoyed being home with my two kids for many years until they were in school full time.  Once they were settled in school, I very much wanted to run another business.

Did you always know you wanted to be an entrepreneur?

I was always my most successful when I was running my own projects but I didn’t connect this to entrepreneurship until several years into my career.  Once I connected the dots, though, there was no going back!

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

I started by offering our services to a small group of trusted friends and business owners who would give us honest feedback.  From there I started reaching out to more and more of our personal and business contacts.  That got us our first round of clients.  The first round gave me the confidence to start pitching new people and businesses.

What is the accomplishment you are the most proud of to date?

I’m most proud of the amount of clients we’ve been able to get in our second year of business.  Proving the demand for our business and keeping our clients happy has been super satisfying and rewarding.

Do you believe in work/life balance? What are some of your best tips?

Yes.  I didn’t have any of it before I had kids in my last business, so I specifically designed this business with that goal in mind.  Most of our clients are mom-owned businesses and they understand that, for example,  we can’t take calls after school pick up.  

But the critical thing is that this “restriction” doesn’t actually limit our ability to get the job done well.  Good work can happen around other life responsibilities!

What have you achieved recently that you’d like to celebrate with our community?

In September, we had our highest financial month yet!  We are very proud of ourselves and our work.

What’s next for your business? What can we expect to see over the next few years?

We’re going one step at a time and we want to continue to grow slowly and steadily.  We hope to be able to hire a team down the road so we can take more clients at once.

What excites you about being an Entreprenista League member?

I have always valued women’s networking groups and women supporting women.  I went to Barnard and saw the magic of an all women’s environment for the first time there, and ever since then I have sought out that kind of support in my work. 

Share it!

Posted in
Tags

Leave a Comment





Natalie Ramirez Designs Impactful Spaces With Her Architecture Firm

Hi, Natalie! Please share a brief introduction about yourself and your business. Natalie Soledad Ramírez is the Founder and Principal Architect of Natalie Ramirez Architecture + Impact Collaborative. She has worked in architecture for over 14 years. She believes that the built environment can act as a catalyst for positive change and has devoted much…

Massage Therapist Gabby Garduno Promotes Self-Care and Mental Wellness

Hi, Gabby! Please share a brief introduction about yourself and your business: Hola, I’m Gabby, a Los Angeles mobile massage therapist providing massage for self care and mental wellness. What excites you about being an Entreprenista League member? Definitely being in a community with ladies who want to help build each other up! What made…

How Leslie Roberson Became a Leader in Inclusive Beauty Retail

“I became hyper detailed on the processes and how the business should run. Any good business, this should be the baseline. Nothing else, like this is it. How does your business run without you? My team understands that everyone’s on board, so they just move through the system systematically. And so if they have any…

How Renee Parsons Innovated Golf Apparel in a Male-Dominated Industry

“Just surround yourself with people that are not necessarily better than you, but that bring something to the table you don’t—and [don’t] be intimidated by that or threatened by that. I love collaborating and I love having people on my team that bring something to the table and can teach me, and I feel like…

Laurie Arron on Her Coaching Biz for C-Suite Execs and Chiefs of Staff

Hi, Laurie! Please share a brief introduction about yourself and your business: Hi, I’m Laurie. I’m a trusted advisor and executive coach to C-Suite leaders and Chiefs of Staff. I’m also the founder of ChiefSpace Boardroom, a group coaching mastermind for Chiefs of Staff. What excites you about being an Entreprenista League member? I am…

Take a Look Inside Our Founders Weekend VIP Gift Bags

We’re still thinking about the VIP gift bags from Founders Weekend! The gift bags were filled with such innovative, useful (and luxurious!) products. Amplifying women-owned businesses is what we’re all about and we want to be sure all of the founders that featured products in our VIP Founders Weekend gift bags are discovered by all…

Dalana Lara Turned Her Passion for Baking Into a Cookie Biz

Hi, Dalana! Please share a brief introduction about yourself and your business: Hi, I’m Dalana, founder of The Cookie Mania. Originally from Caracas, Venezuela, I moved to the U.S. in 2015. My lifelong passion for baking was always a part of me, even though I went to college and graduated as an accountant. Beyond balancing…

Ariana Olive Helps People Reach Their Financial Goals Through Planning

Hi, Ariana! Please share a brief introduction about yourself and your business: With over fifteen years of experience in finance and business management, Ariana is a performance-driven professional who provides strategic guidance to help individuals, families, and small-business owners reach their financial goals through comprehensive financial planning. She focuses on four key areas: tax planning,…

How Marina Khidekel Made Her Business a Household Name Through Networking

“Everybody has an unfair advantage. Use it. It could be an expertise that you have, that could be contacts you have in an industry that’s adjacent to the industry of your startup or can help your startup—use that. When Marina Khidekel started her search for a solution to her nighttime anxiety, she turned to weighted…

Elsi Pacheco on Her Brand Development and Digital Design Agency

Hi, Elsi! Please share a brief introduction about yourself and your business: I’m Elsi. I am the creative force behind Link Up Level Up, bringing over 20 years of experience in marketing, design, and website development to the digital space for business owners. I was born and raised in the vibrant hustle of New York,…

How Tisha Thompson Launched the First Black-Owned Clean Makeup Brand at Sephora

“There’s a lot of things that come with being able to support a retailer like that… If you’re not ready for those things, then go DTC first because you also have to have: Is your product merchandisable? Do you have unit cartons? Do you have UPCs? All of these kinds of operational tactical things that…

Shulamit Ber Levtov Supports Woman Entrepreneurs’ Mental Health & Well-Being

Hi, Shulamit! Please share a brief introduction about yourself and your business: I’m Shulamit Ber Levtov, MA, RSW, CCTP, aka The Entrepreneurs’ Therapist. I’m passionate about mitigating the entrepreneurial mental health crisis and transforming the entrepreneurial ecosystem to include the whole human in business. I do that through speaking, teaching, and consulting, as well as…

5 Tips for Planning a Seamless Event

Founders Weekend was a month ago, and we still can’t get over the impact the event made for our community. Seeing our members, in person, connecting and collaborating with each other was what it was all about.  The content that was captured truly reflects the feeling of our Founders Weekend event and we can’t wait…

Gina Caracci Does it All: Trainer, Podcaster, and Charity Founder

Hi, Gina! Please share a brief introduction about yourself and your business: I’m Gina aka GinaMarieFit. I’m a NASM personal trainer, business owner, podcaster, and charity organization founder. When I set out to become a personal trainer and online business owner, my goal was to provide more than just workouts and macros. I wanted to…

Building a 50,000+ Community While Navigating Postpartum Challenges

“I really care about people and I really care to see people thrive in communities where they feel welcomed.” Amanda Smith is the Founder & CEO of Dallas Girl Gang, a 50,000 plus global community of engaged women connecting in career, business, and life. Amanda, a former elementary music teacher, has grown Dallas Girl Gang…