Alexia Dubois’ Company Offers Sustainable, Luxurious Kid’s Apparel

[Template] Website Member Feature Banner (1)

Hi, Alexia! Please share a brief introduction about yourself and your business:

Hi, I’m Alexia. At Shop Amour USA, we offer a unique selection of carefully curated European kid’s clothes brands that embody our strong values and commitment to quality. Our exclusive collection of premium kid’s clothing is designed and produced in Europe. We work with conscious brands that put ethics and sustainability at the forefront of their operations. Every piece at Shop Amour USA is handpicked to showcase the best of the best for our fashion-forward clients. Here’s something special about all the brands I work with: they have a mission and they live by it. Whether it’s using upcycled fabrics, maintaining a fair trade supply chain, or giving back to their communities, these brands are making a positive impact. All the brands I work with are sustainable eco-conscious brands, a topic I really care about. While I may not be an activist, I deeply appreciate those who educate us about the world, the environment, and our impact. Personally, I care about wearing clothes that aren’t made by underpaid workers and aren’t mass-produced only to end up in landfills. To me, it’s worth spending a few extra dollars.

What a powerful mission! What excites you about being an Entreprenista League member?

I have met amazing founders and experts and already learned so much by connecting with them. Everyone is always happy to help by sharing their personal experience and their knowledge. I feel I am in a safe place where people don’t try to sell me something but are just genuinely happy to help.

What made you take the leap to start your own business?

I moved to the U.S. in 2022 and couldn’t help but notice an incredible opportunity to bring authentic European kids’ clothing brands to America. I’m talking about the brands that French mamans and English mums choose for their kids in beautiful Paris and hip London. While there are plenty of options in America, only a handful are true European brands, owned and produced in Europe, catering to European tastes. One day, while I was buying clothes for my kids in Paris, I decided to reach out to the niche cute brands I know from Paris and you know what? They loved the idea of being imported to the U.S. and promoted and sold via me, a true French maman! Every brand I carry is premium, organic, and fair trade, with many offering handmade pieces.

What was your background prior to starting your own business?

I started my career in the luxury industry, as a product manager for Cartier International, the French jeweler. And then joined Tommy Hilfiger, the apparel company, where I held several positions, the last one being Director of Merchandising.

Such an impressive resume! Did you always know you wanted to be an entrepreneur?

To be honest, not at all, I must say I loved my corporate career, I always loved going to work. But then I moved to the U.S., and everyone says that if there is one country for entrepreneurs it is the U.S., so I thought let’s give it a try. I am learning so much and I feel I have enough experience on my CV that if I want to go back to corporate I will be able.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

I launched very recently on October 23rd, 2023! I had very little money so my plan for fall ’23 was to attend pop-up and Christmas markets and reach out to a few influencers hoping they would post about my products. It went well, I actually already have a lot of returning customers from my in-person events, and most influencers I reached out to really loved the products and were happy to post of it for free. I still have a long road ahead but step by step.

What is the biggest challenge you have encountered along the way and what did you learn from it?

So many challenges…but the one lesson I have learned is to be efficient on what you’re good at but don’t spend too much, focus on the topics that come less naturally to you but that are essential to your business, and hire a contractor on topics that you cannot do. Don’t waste your valuable time if someone can do the job a lot faster and easier.

What is the accomplishment you are the most proud of to date?

I would say the connections I made, with the customers, the brands, the influencers, and my peers. I am proud to already have returning customers after only a few months.

Do you believe in work/life balance? What are some of your best tips?

Of course I believe in it. To be honest right now I am struggling, and I am happy to get any tips!

We can definitely give you some great advice! And what’s a piece of advice you can share that you wish you’d known when you first started your Entreprenista journey?

People will try to sell you their solutions at every corner, so surround yourself with a group of people you trust who will just be here to share their personal journey (not their services). It’s very important to join a group of entrepreneurs like Entreprenista.

What have you achieved recently that you’d like to celebrate with our community?

I have secured a great collaboration with a business that has a similar mission but with women’s clothes. I believe that will help me grow my brand awareness and my sales. I will be doing pop-ups all around the U.S. with them

What’s next for your business? What can we expect to see over the next few years?

I have big dreams and hopes, I would love to open a foundation and educate about fashion and how it is (unfortunately) damaging the planet. Fashion is the second most polluting industry in the world! We need to start shopping better, not more.

Learn more about the Entreprenista League and join today!

Share it!

Posted in

Leave a Comment

Natalie Ramirez Designs Impactful Spaces With Her Architecture Firm

Hi, Natalie! Please share a brief introduction about yourself and your business. Natalie Soledad Ramírez is the Founder and Principal Architect of Natalie Ramirez Architecture + Impact Collaborative. She has worked in architecture for over 14 years. She believes that the built environment can act as a catalyst for positive change and has devoted much…

Massage Therapist Gabby Garduno Promotes Self-Care and Mental Wellness

Hi, Gabby! Please share a brief introduction about yourself and your business: Hola, I’m Gabby, a Los Angeles mobile massage therapist providing massage for self care and mental wellness. What excites you about being an Entreprenista League member? Definitely being in a community with ladies who want to help build each other up! What made…

How Leslie Roberson Became a Leader in Inclusive Beauty Retail

“I became hyper detailed on the processes and how the business should run. Any good business, this should be the baseline. Nothing else, like this is it. How does your business run without you? My team understands that everyone’s on board, so they just move through the system systematically. And so if they have any…

How Renee Parsons Innovated Golf Apparel in a Male-Dominated Industry

“Just surround yourself with people that are not necessarily better than you, but that bring something to the table you don’t—and [don’t] be intimidated by that or threatened by that. I love collaborating and I love having people on my team that bring something to the table and can teach me, and I feel like…

Laurie Arron on Her Coaching Biz for C-Suite Execs and Chiefs of Staff

Hi, Laurie! Please share a brief introduction about yourself and your business: Hi, I’m Laurie. I’m a trusted advisor and executive coach to C-Suite leaders and Chiefs of Staff. I’m also the founder of ChiefSpace Boardroom, a group coaching mastermind for Chiefs of Staff. What excites you about being an Entreprenista League member? I am…

Take a Look Inside Our Founders Weekend VIP Gift Bags

We’re still thinking about the VIP gift bags from Founders Weekend! The gift bags were filled with such innovative, useful (and luxurious!) products. Amplifying women-owned businesses is what we’re all about and we want to be sure all of the founders that featured products in our VIP Founders Weekend gift bags are discovered by all…

Dalana Lara Turned Her Passion for Baking Into a Cookie Biz

Hi, Dalana! Please share a brief introduction about yourself and your business: Hi, I’m Dalana, founder of The Cookie Mania. Originally from Caracas, Venezuela, I moved to the U.S. in 2015. My lifelong passion for baking was always a part of me, even though I went to college and graduated as an accountant. Beyond balancing…

Ariana Olive Helps People Reach Their Financial Goals Through Planning

Hi, Ariana! Please share a brief introduction about yourself and your business: With over fifteen years of experience in finance and business management, Ariana is a performance-driven professional who provides strategic guidance to help individuals, families, and small-business owners reach their financial goals through comprehensive financial planning. She focuses on four key areas: tax planning,…

How Marina Khidekel Made Her Business a Household Name Through Networking

“Everybody has an unfair advantage. Use it. It could be an expertise that you have, that could be contacts you have in an industry that’s adjacent to the industry of your startup or can help your startup—use that. When Marina Khidekel started her search for a solution to her nighttime anxiety, she turned to weighted…

Elsi Pacheco on Her Brand Development and Digital Design Agency

Hi, Elsi! Please share a brief introduction about yourself and your business: I’m Elsi. I am the creative force behind Link Up Level Up, bringing over 20 years of experience in marketing, design, and website development to the digital space for business owners. I was born and raised in the vibrant hustle of New York,…

How Tisha Thompson Launched the First Black-Owned Clean Makeup Brand at Sephora

“There’s a lot of things that come with being able to support a retailer like that… If you’re not ready for those things, then go DTC first because you also have to have: Is your product merchandisable? Do you have unit cartons? Do you have UPCs? All of these kinds of operational tactical things that…

Shulamit Ber Levtov Supports Woman Entrepreneurs’ Mental Health & Well-Being

Hi, Shulamit! Please share a brief introduction about yourself and your business: I’m Shulamit Ber Levtov, MA, RSW, CCTP, aka The Entrepreneurs’ Therapist. I’m passionate about mitigating the entrepreneurial mental health crisis and transforming the entrepreneurial ecosystem to include the whole human in business. I do that through speaking, teaching, and consulting, as well as…

5 Tips for Planning a Seamless Event

Founders Weekend was a month ago, and we still can’t get over the impact the event made for our community. Seeing our members, in person, connecting and collaborating with each other was what it was all about.  The content that was captured truly reflects the feeling of our Founders Weekend event and we can’t wait…

Gina Caracci Does it All: Trainer, Podcaster, and Charity Founder

Hi, Gina! Please share a brief introduction about yourself and your business: I’m Gina aka GinaMarieFit. I’m a NASM personal trainer, business owner, podcaster, and charity organization founder. When I set out to become a personal trainer and online business owner, my goal was to provide more than just workouts and macros. I wanted to…

Building a 50,000+ Community While Navigating Postpartum Challenges

“I really care about people and I really care to see people thrive in communities where they feel welcomed.” Amanda Smith is the Founder & CEO of Dallas Girl Gang, a 50,000 plus global community of engaged women connecting in career, business, and life. Amanda, a former elementary music teacher, has grown Dallas Girl Gang…