You might not expect to learn that your favorite Mexican restaurant has its own University. But when you head up human resources and training in a restaurant business with nearly 700 employees across two dozen locations in multiple states, creating your own educational platform makes perfect sense. “Intrapenista” Aleta Maxwell wears a lot of hats with HR, Finance, and Operations all a part of her job as Chief Human Resources Officer at Dos Toros Taqueria. Aleta joins Socialfly Co-Founder Stephanie Cartin for a conversation about building her career and describes her journey to success, including managing the “people part” of a successful business, the concept of service leadership, hiring for personality and training for skills, a decision-making process that considers the impact on others, and why making your job be what you need and want for longevity is priceless.
Guests
Aleta Maxwell
Resources Officer at Dos Toros Taqueria
Hosts
Stephanie Cartin
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer
Courtney Spritzer is an accomplished entrepreneur, investor, podcast host, and advocate for women founders. As Co-Founder and CEO of Socialfly, a social-first digital agency launched in 2012 and acquired in 2024, she has helped shape the industry with innovative strategies. She co-founded the Entreprenista League, a community for women founders, offering essential resources and support for all stages of business growth. Courtney’s entrepreneurial journey and business insights have been highlighted in top publications like Entrepreneur.com, Bloomberg, and Forbes.
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