7 Reasons Why You Should Be Getting a Social Media Marketing Certificate From eCornell
When I started my undergraduate degree at Cornell, Facebook was still called “The Facebook” and it was only available to students with Ivy League college email addresses. I knew then that the not only would the Internet change forever, but so would marketing.
After graduation, I worked several corporate jobs and eventually started a social media marketing agency on the side. The agency grew so quickly that my business partner, Courtney Spritzer, and I decided to quit our corporate jobs on the same day (May 4th 2012) to pursue Socialfly full-time, and we never looked back! Socialfly soon became one of the leading social media marketing agencies, with close to 300 happy clients that include many of the world’s most well-known brands.
Today, social media marketing is at the heart of every company’s marketing mix. New platforms and digital channels offer marketers exciting avenues to reach customers through value-building content. However, creating said content is much easier said than done. That’s why I was so excited when I was asked to teach the eCornell Social Media Marketing certificate program at Cornell University, together with Professor Robert Kwortnik, Ph.D, a digital marketing maven who also happened to be voted teacher of the year at Cornell University eight times. But don’t just take my word for it, here are 7 more reasons why you should join us and get a Social Media Marketing Certificate from eCornell. Use code SUCCESS30 for 30% off (save over $1,000)!
1. It provides you with valuable skills you can take away and apply on the job almost immediately!
The course is organized into six simple lessons designed to help you build your brand’s presence and connect with target customers across various social platforms. Throughout the program, you’ll identify UGC (user-generated content) opportunities and structure a multimedia influencer campaign! By the time you complete it, you will have developed a fully integrated social campaign that is ready to launch in the market!
2. It’s based on real world examples from people with real agency experience.
This course leverages real world examples from Socialfly, and the work we do with our clients. We’ll take you right into the boardroom and walk you through the strategies we use to create engaging and impactful campaigns on social media driving.
3. It has a community aspect you can only find at eCornell.
When you login, you’ll see a “student lounge.” This is your place for peer-to-peer engagement: Post your questions to other students taking this course and share your ideas about the course experience. Once you begin participating in your courses you’ll see this stream fill up with messages from discussions, grading updates, private messages between you classmates from around the world, with unique insights and experiences!
4. Canvas–eCornell’s platform is the most robust online learning program
Not only do you get a certificate from an Ivy League school, but you’ll have the opportunity to learn from the same Cornell faculty that teach in the SC Johnson College of Business. It’s well-organized with videos, discussion boards, and transcripts and everything you need to be successful.
5. Flexibility like you’ve never experienced.
You can log in at any time and catch up on assignments on your own time. If you want, you can complete the entire six course program in three months, but it’s not required. It’s the perfect format for working professionals looking to expand their skill set on the side!
6. You’ll learn about Influencer Marketing from someone who built one of the most powerful Influencer Programs in the world!
This course is led by Joanne Reiter, Cornell alum, who built the entire Influencer Marketing program at Socialfly. She has extensive experience building results-driven influencer campaigns and has worked with celebrated content creators with a combined reach in the billions. From learning how to pick the right influencer to monitoring the right metrics, this program will ensure you are able to reach your marketing goals. Joanne’s also a lawyer and she teaches you how to negotiate with influencers as well (You’d be surprised how helpful that is).
7. A certificate from Cornell University speaks volumes on your resume and LinkedIn profile.
Cornell is a household name no matter where you are in the world, and after checking out this online course you’ll definitely see why. Learn valuable social media strategies that will advance your career and provide massive ton of value for all of your soon-to-be clients.
The Social Media Marketing Certificate from eCornell will provide you with the latest, digital marketing intel to help position you to make an impact growing your business (or career) through social media. I know this course will help you make strides in your career, and I can’t wait to start working with you – the next course starts in just a few weeks!
Special offer for Entreprenista readers! Follow this link and use code SUCCESS30 at checkout to get your Social Media Marketing Certificate from eCornell for $2,520 (originally $3,600)!