Image

branding

5 Things to Avoid in The Creation of Your Business’ Most Powerful Tool
4 years ago

5 Things to Avoid in The Creation of Your Business’ Most Powerful Tool

Your logo is one of your single most powerful tools, it can help create an image which appeals to customers and make your company memorable. Here are …
Read More

How to Create a Consistent Personal Brand from a Diverse Background
4 years ago

How to Create a Consistent Personal Brand from a Diverse Background

This is a guest post by Karen Leland, president and founder of Sterling Marketing Group.

What do backbones and bank statements have in common?

That’s the question …
Read More

Establishing Yourself Through Content Marketing: Blogging/Social Media/Brand Presence
5 years ago

Establishing Yourself Through Content Marketing: Blogging/Social Media/Brand Presence

I make a living running a content marketing business that I started almost two years ago. For our writers and myself, when asked about what we do for …
Read More

What You Use is Just as Important as What You Make
5 years ago

What You Use is Just as Important as What You Make

This is a guest post by Christine Lorenzo, a Boston-based designer and founder of SariBlue.

As an entrepreneur, creating and establishing a brand can be a slippery slope. Most entrepreneurs come …
Read More

What is NEW Marketing all about?
5 years ago

What is NEW Marketing all about?

Many people are overwhelmed and confused, and are having a hard time assimilating the loads of information out there surrounding marketing. I’m here to save the day, and maybe …
Read More

Why Branding Should Be a Priority for You
6 years ago

Why Branding Should Be a Priority for You

You may have been hearing the branding buzz, you may have seen the branding buzz, you may even be trying to create branding buzz…either way, like social media, branding is …
Read More

The ABC’s of Branding
6 years ago

The ABC’s of Branding

Before we get to the ABC’s, it is imperative that you know with absolute certainty that you can offer and deliver, better than anyone else, a quality service solution that …
Read More

Ingredients to Building a Strong Brand: Integrity, Follow up and Consistency

INTEGRITY

Putting at least as much effort to developing our ‘Inner Brand’ as we do our ‘Outer Brand’ is key to what I describe as having Brand Integrity. In fact, …
Read More

Feature Me Friday: Kathy Bass, Ladies Who Brand
6 years ago

Feature Me Friday: Kathy Bass, Ladies Who Brand

Every Friday, we feature one woman entrepreneur who is a part of the Entreprenista.com Facebook community. This week, it’s Kathy Bass, founder of Ladies Who Brand, Inc. Read her story, …
Read More