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brand

Be Your Brand 365 Days a Year
4 years ago

Be Your Brand 365 Days a Year

You have a great idea, concept, or product. You might even have a really cool name. Back “in the day” (sadly, I am referring to …
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How to Create a Consistent Personal Brand from a Diverse Background
4 years ago

How to Create a Consistent Personal Brand from a Diverse Background

This is a guest post by Karen Leland, president and founder of Sterling Marketing Group.

What do backbones and bank statements have in common?

That’s the question …
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Branding yourself – can it be done?
6 years ago

Branding yourself – can it be done?

Branding yourself can be extremely challenging.  

The main reason is that you are too close to the subject, as well as being emotionally and financially invested.  The only way to …
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Why Branding Should Be a Priority for You
6 years ago

Why Branding Should Be a Priority for You

You may have been hearing the branding buzz, you may have seen the branding buzz, you may even be trying to create branding buzz…either way, like social media, branding is …
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Importance of Truth in Branding Communications
6 years ago

Importance of Truth in Branding Communications

A Power up! Branding client wrote a blog and included me in it.  It was wonderful confirmation to read that my audience is listening to my important branding message.

Here is the excerpt: “Kathy …
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Does Your Brand Perception Match Your Brand Reality?
6 years ago

Does Your Brand Perception Match Your Brand Reality?

The art of successful branding is making sure brand perception matches brand reality.  If you want to make an engaging, memorable impact that resonates with your target audience and endears …
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Ingredients to Building a Strong Brand: Integrity, Follow up and Consistency

INTEGRITY

Putting at least as much effort to developing our ‘Inner Brand’ as we do our ‘Outer Brand’ is key to what I describe as having Brand Integrity. In fact, …
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Your Brand Begins with Self Awareness
6 years ago

Your Brand Begins with Self Awareness

Self awareness is the cornerstone of emotional intelligence, a field that studies how we identify and respond to our own and others emotions.  Without self-awareness you are handicapped when it …
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