Marketing & Sales

What is NEW Marketing all about?

Posted on April 20, 2012
Many people are overwhelmed and confused, and are having a hard time assimilating the loads of information out there surrounding marketing. I’m here to save the day, and maybe even... more
Why Branding Should Be a Priority for You

Posted on December 13, 2011
You may have been hearing the branding buzz, you may have seen the branding buzz, you may even be trying to create branding buzz…either way, like social media, branding is... more
Importance of Truth in Branding Communications

Posted on November 9, 2011
A Power up! Branding client wrote a blog and included me in it. It was wonderful confirmation to read that my audience is listening to my important branding message. Here is the excerpt: “Kathy... more
The ABC’s of Branding

Posted on October 7, 2011
Before we get to the ABC’s, it is imperative that you know with absolute certainty that you can offer and deliver, better than anyone else, a quality service solution that... more
Does Your Brand Perception Match Your Brand Reality?

Posted on August 15, 2011
The art of successful branding is making sure brand perception matches brand reality. If you want to make an engaging, memorable impact that resonates with your target audience and endears... more
Google Search Stories: Make a video, make a point

Posted on August 1, 2011
Have you heard of Google Search Stories? It’s a cool tool that enables you to create a short video, set to music, using 7 search terms. Use it to create... more
Ingredients to Building a Strong Brand: Integrity, Follow up and Consistency

Posted on June 13, 2011
INTEGRITY Putting at least as much effort to developing our ‘Inner Brand’ as we do our ‘Outer Brand’ is key to what I describe as having Brand Integrity. In fact,... more
Your Brand Begins with Self Awareness

Posted on April 29, 2011
Self awareness is the cornerstone of emotional intelligence, a field that studies how we identify and respond to our own and others emotions. Without self-awareness you are handicapped when it... more
How-to: Write a Sales Letter That SELLS

Posted on April 4, 2011
No matter what type of business you’re in — you’ve probably faced the challenge of trying to sell your products and services online. Maybe you have a brief description and... more
Build Your Brand to Attract More Business

Posted on March 21, 2011
A brand is what a business promises and what it delivers. The reputation of a business is its’ greatest asset, so why not build a brand identity that attracts new... more