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Grow Your Business

How to Market to the Millennial Generation
4 years ago

How to Market to the Millennial Generation

Marketing to any generation is hard, but marketing to the millennial generation may be the most difficult generation to sell something to because, well, they’re picky and they think they …
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4 Simple Tips to Ease Your Networking Jitters
4 years ago

4 Simple Tips to Ease Your Networking Jitters

Let’s be honest with each other. No matter how much we know we need to network in order to grow our business, not many of us really look forward …
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Using LinkedIn as Part of Your Networking Strategy
4 years ago

Using LinkedIn as Part of Your Networking Strategy

We have all heard time and again that you need to NETWORK, NETWORK, NETWORK! Of course that is true, but not all networking is the same. There is the traditional …
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19 Tips for a Successful One-on-One Networking Breakfast
4 years ago

19 Tips for a Successful One-on-One Networking Breakfast

After a year of dutifully attending networking meetings, mixers and events you finally were able to schedule a meeting with that one special prospect. Now, what? Do you meet in …
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Five Basics of a Quality (notice: quality) Twitter Following
4 years ago

Five Basics of a Quality (notice: quality) Twitter Following

There are thousands of articles that will give you advice on how to up your Twitter followers.  Some of my clients will say that they don’t need me to offer …
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Thinking of Joining an Association? It Can Really Benefit Your Business
4 years ago

Thinking of Joining an Association? It Can Really Benefit Your Business

One day I received a LinkedIn message from someone  – a complete stranger at the time – who said I should join their association if I really wanted to network …
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So A Lot of People “Like” Your Company – So What?
4 years ago

So A Lot of People “Like” Your Company – So What?

These days, social media has become one of the most important marketing tools that companies have. In fact, you would be hard-pressed to …
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The Most Important Lesson I Learned about Customer Service
4 years ago

The Most Important Lesson I Learned about Customer Service

One morning, after dropping off my daughter at school and while making the 30 minute drive to work, I began to sweat. Suddenly, my heart started beating heavily …
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How to Create a Consistent Personal Brand from a Diverse Background
4 years ago

How to Create a Consistent Personal Brand from a Diverse Background

This is a guest post by Karen Leland, president and founder of Sterling Marketing Group.

What do backbones and bank statements have in common?

That’s the question …
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5 Content Marketing Lessons Straight Out of Craigslist
5 years ago

5 Content Marketing Lessons Straight Out of Craigslist

Where can you find a puppy, a roommate, a job, and spare auto parts? Craigslist, of course. So, why not turn to the almighty online classifieds for some lessons …
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