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Marketing & Sales

What You Use is Just as Important as What You Make
5 years ago

What You Use is Just as Important as What You Make

This is a guest post by Christine Lorenzo, a Boston-based designer and founder of SariBlue.

As an entrepreneur, creating and establishing a brand can be a slippery slope. Most entrepreneurs come …
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Is change in the air for you?
5 years ago

Is change in the air for you?

Clarity, confidence & credibility are just 3 of the many benefits that branding and re-branding can bring to your life. You know that feeling of clearing and lightness of being …
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Customer Service, Content Curation, and Customer Conversion
5 years ago

Customer Service, Content Curation, and Customer Conversion

If you are serious about the success of your business, then I am serious about helping you avoid branding chaos and helping you create branding …
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What is NEW Marketing all about?
6 years ago

What is NEW Marketing all about?

Many people are overwhelmed and confused, and are having a hard time assimilating the loads of information out there surrounding marketing. I’m here to save the day, and maybe …
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Get Branded! Developing A Sense of Self Within Your Business
6 years ago

Get Branded! Developing A Sense of Self Within Your Business

You probably already know that you need to have a brand identity in order to properly promote and market your business. However, what you may not know is just …
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Branding yourself – can it be done?
6 years ago

Branding yourself – can it be done?

Branding yourself can be extremely challenging.  

The main reason is that you are too close to the subject, as well as being emotionally and financially invested.  The only way to …
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Why Branding Should Be a Priority for You
6 years ago

Why Branding Should Be a Priority for You

You may have been hearing the branding buzz, you may have seen the branding buzz, you may even be trying to create branding buzz…either way, like social media, branding is …
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Importance of Truth in Branding Communications
6 years ago

Importance of Truth in Branding Communications

A Power up! Branding client wrote a blog and included me in it.  It was wonderful confirmation to read that my audience is listening to my important branding message.

Here is the excerpt: “Kathy …
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The ABC’s of Branding
6 years ago

The ABC’s of Branding

Before we get to the ABC’s, it is imperative that you know with absolute certainty that you can offer and deliver, better than anyone else, a quality service solution that …
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Does Your Brand Perception Match Your Brand Reality?
6 years ago

Does Your Brand Perception Match Your Brand Reality?

The art of successful branding is making sure brand perception matches brand reality.  If you want to make an engaging, memorable impact that resonates with your target audience and endears …
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