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Marketing & Sales

The Art of Using the “F” Word Everyday to Increase Sales
4 years ago

The Art of Using the “F” Word Everyday to Increase Sales

 

Recently, I read a fun fact suggested by behavioral studies that “people who use a lot of swear words tend to be more honest and trustworthy.”  Immediately I shouted …
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How to Market to the Millennial Generation
4 years ago

How to Market to the Millennial Generation

Marketing to any generation is hard, but marketing to the millennial generation may be the most difficult generation to sell something to because, well, they’re picky and they think they …
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4 Simple Tips to Ease Your Networking Jitters
4 years ago

4 Simple Tips to Ease Your Networking Jitters

Let’s be honest with each other. No matter how much we know we need to network in order to grow our business, not many of us really look forward …
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19 Tips for a Successful One-on-One Networking Breakfast
4 years ago

19 Tips for a Successful One-on-One Networking Breakfast

After a year of dutifully attending networking meetings, mixers and events you finally were able to schedule a meeting with that one special prospect. Now, what? Do you meet in …
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How to Create a Consistent Personal Brand from a Diverse Background
4 years ago

How to Create a Consistent Personal Brand from a Diverse Background

This is a guest post by Karen Leland, president and founder of Sterling Marketing Group.

What do backbones and bank statements have in common?

That’s the question …
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5 Content Marketing Lessons Straight Out of Craigslist
4 years ago

5 Content Marketing Lessons Straight Out of Craigslist

Where can you find a puppy, a roommate, a job, and spare auto parts? Craigslist, of course. So, why not turn to the almighty online classifieds for some lessons …
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Instant Audience Nudity! (And 6 More Public Speaking Tips)
4 years ago

Instant Audience Nudity! (And 6 More Public Speaking Tips)

Do you know what the majority of people fear the most? Death? Divorce? Dieting? The answer, of course, is public speaking. Great public speakers are like tremendous athletes. It’s …
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Establishing Yourself Through Content Marketing: Blogging/Social Media/Brand Presence
5 years ago

Establishing Yourself Through Content Marketing: Blogging/Social Media/Brand Presence

I make a living running a content marketing business that I started almost two years ago. For our writers and myself, when asked about what we do for …
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Get Free PR Through Smart Guest Posting
5 years ago

Get Free PR Through Smart Guest Posting

What if I told you a single blog post could send hundreds or thousands of people who have never heard of your company or business straight to your website? …
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Podcasts: Attracting Clients and Building Relationships via Broadcast Marketing
5 years ago

Podcasts: Attracting Clients and Building Relationships via Broadcast Marketing

Podcasting should be just called mobile video broadcasting. Similar to traditional radio and television, mobile video broadcasting delivers branded content in either a paid/free environment, …
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