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“Are You Fifteen?” and Other Wonderful Comments I Hear at Business Conferences
5 years ago

“Are You Fifteen?” and Other Wonderful Comments I Hear at Business Conferences

This is a guest post by Kelsey Meyer, the Senior Vice President of Digital Talent Agents. Digital Talent Agents is a niche PR company that helps experts …
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Get Branded! Developing A Sense of Self Within Your Business
5 years ago

Get Branded! Developing A Sense of Self Within Your Business

You probably already know that you need to have a brand identity in order to properly promote and market your business. However, what you may not know is just …
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Branding yourself – can it be done?
5 years ago

Branding yourself – can it be done?

Branding yourself can be extremely challenging.  

The main reason is that you are too close to the subject, as well as being emotionally and financially invested.  The only way to …
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Importance of Truth in Branding Communications
5 years ago

Importance of Truth in Branding Communications

A Power up! Branding client wrote a blog and included me in it.  It was wonderful confirmation to read that my audience is listening to my important branding message.

Here is the excerpt: “Kathy …
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Does Your Brand Perception Match Your Brand Reality?
6 years ago

Does Your Brand Perception Match Your Brand Reality?

The art of successful branding is making sure brand perception matches brand reality.  If you want to make an engaging, memorable impact that resonates with your target audience and endears …
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Want to Increase Your Likability?
6 years ago

Want to Increase Your Likability?

If you’ve been in business for any length of time, you’ve probably heard this saying at least once: “People do business with people they like.” And it’s true. While there …
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The 10 Qualities of an IT Girl

“Sex appeal is fifty percent what you’ve got and fifty percent what people think you’ve got.” – Sophia Loren

Sophia Loren is an IT Girl. Oprah Winfrey is an IT …
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Your Brand Begins with Self Awareness
6 years ago

Your Brand Begins with Self Awareness

Self awareness is the cornerstone of emotional intelligence, a field that studies how we identify and respond to our own and others emotions.  Without self-awareness you are handicapped when it …
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Save Time and Money with a Personal Brand and Start Seeing Results
6 years ago

Save Time and Money with a Personal Brand and Start Seeing Results

There are too many entrepreneurs wasting too much time, money and efforts on marketing.  They announce that they are in business and start spending their marketing time and money, without doing one critical …
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