Podcasts: Attracting Clients and Building Relationships via Broadcast Marketing
Podcasting should be just called mobile video broadcasting. Similar to traditional radio and television, mobile video broadcasting delivers branded content in either a paid/free environment, on someone’s mobile MP3 player. The period for which an advertisement can be sustained on a visual medium like the television is greatly restricted because of the expenses. Podcasting for online business is a blessing for advertisers, internet marketers and web masters.
One of the most important things you must do to achieve success online is to build a solid relationship with your subscriber. Building a relationship is important because it can make the difference between making a sale and losing it to your competitor.
When you are offering a product or service to prospective clients, the client should be acquainted with what you are offering as well as its traits or characteristics. If minute details are given, the client’s decision can be faster. This is why advertising is indispensable for generating sales and subsequent gains from sales.
Podcasting for online businesses is relatively much cheaper and most businesses can create in-house podcasts. The only tools needed are a personal computer and some software, most of which can be downloaded free of cost. Since podcasts can carry audio and picture files, they are remarkable aids for all business purposes and not just marketing alone.
The following guidelines should be considered in order to achieve the maximum from your podcast and make it distinct from other podcasts.
Be Personal: Let them see your human side or your personal life. It sure beats dry, stale e-mails that talk about product launches all day.
Be Educational: When you impart something of value to your subscribers, they will see you as a teacher and listen to what you say. This will come in handy when you want them to “listen” to you and buy whatever you are selling.
It should be Professional: Where you are podcasting from— be it your garage or a corporate boardroom— is not a factor at all. There is no reason for your podcast not to have a professional sound and feel. Software that can be used to filter noise from the background of your audio clip and increase its clarity is easily available on the internet.
Content: Though audio quality is extremely important, the matter should not be neglected in the effort to rectify that. What you need to communicate is equally significant. You must offer content that is detailed, informative, instructive or engaging.
Develop True One-on-One Relationships: Though traditional advertising owns a very respectable place in the media world, podcasting allows the target client to get an idea about the face, voice and life of the product. If a podcast is developed even moderately well, it gives the company an opportunity for genuine one-on-one face time with new as well as old clients. Customers become acquainted with the company through that individual and a greater level of trust can be established.
Immediate Call to Action: Though statistics case analysis are still being built, many anecdotal cases record a rise in scales, contact from prospects, people sought out for speaking appointments and rising mass media exposure due to podcast communication. The justification for these triumphs is that for the 1-3 minutes that you engage your prospect, you have the chance to generate a compelling message that is not in competition with any other advertising agent.
Subscription to your Podcast Feed: In order to remain informed about how your audience will react to your podcast, you must subscribe to your podcast feed.
Straying: Make sure you don’t stray away from your topic of discussion much. If your podcast deals with cooking it would be inadvisable to make it a raving outburst about your political perspectives. You will simply lose clients. Focus is indispensable for keeping listeners hooked on.
Rambling: Don’t linger unnecessarily on a single point. Unfilled silences or unsure “umms” and “errs” will only bore listeners and you will lose them fast. You have to keep the show active. Always use audio editing software to remove dead air or repeats. It will give your podcast a professional feel.
Ignoring your Audience: Never ignore your listeners. Create an interface where you can communicate with them and vice versa, whether it is a blog, through emails or even a forum. Constantly regulate and observe your web logs and subscription levels and bandwidth to find out when a show becomes a hit. By using good podcasting methods, you will definitely be a success in the field.
Skimping on Bandwidth: There is nothing more humiliating in podcasting than networking a large listening audience and then failing to manage the bandwidth loads. Ensure you have a dependable web host that can handle your show’s bandwidth. Bandwidth and accessibility are essential to a podcast’s success.
Therefore, if you’re planning to develop your own podcast from the very beginning, the first effort you should make is to browse the internet to attain the latest features that have been added to this wonderful technology. Once you are done with podcasting for online business, be ready for the shower of orders that will start coming in.