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About Lidia Varesco Racoma

Lidia Varesco Racoma is owner of Lidia Varesco Design, a graphic design studio in Chicago that helps entrepreneurs and organizations launch their brand, product or event. She recently launched typebaby, a line of typographic baby & kids apparel and writes a blog about juggling motherhood and business called Biz Mama.
Latest Posts | By Lidia Varesco Racoma
Finding The Right Small Business Group For You
3 years ago

Finding The Right Small Business Group For You

In the 13 years that I’ve been in business, I’ve attended and hosted many networking events, as well as been involved in several types of small business …
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Tips for First-Time Trade Show Success
3 years ago

Tips for First-Time Trade Show Success

I just participated in my first large show: a holiday show in Chicago where I had a booth for my baby and kids apparel line: Typebaby. Because …
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7 Inspiring Topics to Blog About
3 years ago

7 Inspiring Topics to Blog About

One of the complaints I often hear about blogging is, “I don’t know what to write about.” I look at blogging like any other practice: the more …
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10 Ways Small Businesses Find and Keep New Clients
3 years ago

10 Ways Small Businesses Find and Keep New Clients

You have your new business cards, a website, and a sign on the door. You are officially a small business owner! Now what? How do you …
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Working Solo and Feeling Lonely? Start a Creative Group
4 years ago

Working Solo and Feeling Lonely? Start a Creative Group

Many entrepreneurs work alone or out of a home office. The absence of co-workers can lead to loneliness—not to mention a lack of support and …
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The Top Resources Entrepreneurs Use to Expand Their Industry Knowledge
4 years ago

The Top Resources Entrepreneurs Use to Expand Their Industry Knowledge

Nowadays, trends and technology change fast. You have to stay up-to-date in your industry or business area or risk getting …
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Is Gratitude Part of Your Business Plan?
4 years ago

Is Gratitude Part of Your Business Plan?

Last year, I heard a compelling closing keynote at the International Freelancers Day Conference. Speaker Peleg Top’s topic was Designing an Abundant Life and one of the points he spoke …
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Quiz: Can you work for yourself?
4 years ago

Quiz: Can you work for yourself?

I’ve been running my graphic design business for almost 13 years and I can’t imagine life any other way. Though I remember it wasn’t easy when I was starting out. …
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Knowing when to say “no”— to yourself
4 years ago

Knowing when to say “no”— to yourself

I’ve always been a creative person, starting new projects for myself on a weekly basis. But things changed when I had a child. I no longer had all the time …
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