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About Erika Watson

As the Principal Designer / Owner of White Hot Events, I am constantly writing about the newest design and fashion trends. But having opened my company up in 2010 – in the middle of an AZ summer during a recession relying on the hospitality industry – I am starting to share everything good and bad that I have learned in doing business – and keeping it open!
Latest Posts | By Erika Watson
Be Your Brand 365 Days a Year
3 years ago

Be Your Brand 365 Days a Year

You have a great idea, concept, or product. You might even have a really cool name. Back “in the day” (sadly, I am referring to …
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So A Lot of People “Like” Your Company – So What?
3 years ago

So A Lot of People “Like” Your Company – So What?

These days, social media has become one of the most important marketing tools that companies have. In fact, you would be hard-pressed to …
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Aren’t You Worth It?
3 years ago

Aren’t You Worth It?

As women, I feel like it is safe to say that we give certain duties and responsibilities to every title that we have. For example, as “friend” it is your …
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