Where can you find a puppy, a roommate, a job, and spare auto parts? Craigslist, of course. So, why not turn to the almighty online classifieds for some lessons in content marketing, too? I’m a big Craigslist fan, so stick with me here as I extract five lessons for small business owners and marketers! #1  [...]

I make a living running a content marketing business that I started almost two years ago. For our writers and myself, when asked about what we do for work, we’re often met with puzzled looks at the phrase “content marketing.” It’s unfortunate because content marketing can be a potent part of a marketing or brand [...]

What if I told you a single blog post could send hundreds or thousands of people who have never heard of your company or business straight to your website? What if you could create this opportunity monthly, or even weekly? You are probably thinking, “cut to the chase, tell me what blog I have to [...]

Anyone with small business experience knows the intricacies of managing their team*. Deciding when to be friendly and when to be stern with is tough enough. Just being able to keep your staff on track and staying productive, all while keeping your own work under control, is a challenge in itself. So how do you [...]

There’s an old saying that sometimes we don’t see the forest for all the trees. If you’ve got a number of different pages and content sections on your website, it becomes more difficult to see how well your website is actually working just by taking a glance at your website analytics. Even if you don’t [...]